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A £5.5M new generation affordable luxury aparthotel for Chester

Roomzzz Aparthotel Chester City
Roomzzz Aparthotel has confirmed the debut of its new concept 'Roomzzz New Generation' will be in Chester.
Roomzzz Aparthotel Chester City is a £5.5M conversion of an existing office space into a 64 bed Aparthotel overlooking Chester Racecourse. The Aparthotel is scheduled to launch at the start of April 2015.
Taking Roomzzz Aparthotel to another level the 'Roomzzz New Generation' concept has been three years in the making. Mark Walton Head of Roomzzz Aparthotel UK comments: 'the opening of Chester signifies the progression of Roomzzz, not only is this Aparthotel 'New Generation' in terms of how it looks, feels and operates but Chester also will adapt a new ethos which serves to further improve our customer experience.'

Developed over 3 years the 'Roomzzz New Generation' concept sees significant changes to the interior architecture of Roomzzz. Integrating local knowledge with clever design creating a luxurious awareness of the City means guests are gently reminded of their surroundings. Mark Walton comments 'we have adopted a subtle lifeline with the City to give guests an aspirational sense of belonging, rather than an anonymous experience. We believe by enhancing knowledge of an area also creates comfort, therefore more likely to encourage longer or more frequent stays.'

Roomzzz are well known for their success in working with existing buildings and converting into Aparthotel use. Prime examples are buildings in Manchester and most recently Newcastle. Both schemes are used as model operations and successful showcases of how a conversion into an Aparthotel can benefit the City by attracting high spend and longer staying visitors to the City.

Walton comments 'the Aparthotel model is not the same as a hotel. Roomzzz guests are typically professionals and international guests looking for a longer term stay than a hotel can reasonably offer. Roomzzz 'New Generation' is based on our knowledge, experience and research into customer decisions when booking/ re-booking accommodation.'

Other main features of 'Roomzzz New Generation' include spacious interior styling in all apartments with ultra modern kitchen and living areas plus luxury room amenities with a bespoke blend of botanics. Chester is also the first in the brand's portfolio under 'New Generation' to offer multiple Penthouse suites, all of which have roof top balconies with racecourse vistas. 

Roomzzz Aparthotel have worked closely with English Heritage on the creation of Roomzzz Chester City, Walton comments 'we have taken every precaution to ensure that the conversion of an existing building is both sympathetic to the surrounding area and will compliment existing buildings and structures. We are extremely pro-active as a brand to reassure our host Cities that our developments are in tune with daily life and in keeping with the location.'

The Roomzzz model in Manchester, Leeds and Newcastle run at 90% occupancy and have integrated into each City as a popular alternative to a hotel. Walton adds 'We work closely with our customers finding out from a business perspective what they need, where they would like to see Roomzzz and how we can help, We have had an impressive response to Chester with an overwhelming positive response from new and existing customers of Roomzzz looking to 'City hop' and to include Chester in their remit.'

The second Roomzzz Aparthotel New Generation location will be the brand's first opening in the Midlands. Roomzzz Nottingham City will open at the start of May 2015.

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