Are you London-Ready? This is the question Marlin is asking its guests.The idea behind their new campaign for leisure tourists is that London can often be seen as a stressful experience, running around the streets of London from one tourist attraction to the next, expensive chain restaurant food, sore feet, cramped hotels, and no idea on how to find the truly great attractions that those cool calm and collected Londoners enjoy.
This Easter, Marlin is putting a London-Ready pack in every serviced apartment containing a Marlin Local Guide with their recommended attractions, hidden gems and local discounts; a Rain poncho, because we can’t promise sunshine in the UK; and other items such a foot cream for those weary feet.
With tourism to London ever increasing and the predicted visitor figures to London for 2014 at around a 6% increase year on year, Marlin aims to make the experience of visiting Europe’s most popular capital city much easier and more comfortable. Especially during the school holidays which can often be a chaotic couple of weeks, the London-Ready pack will be one more thing off parents’ minds.
As the serviced apartment industry leader, an award recently given by ASAP (The Association of Serviced Apartment Providers), Marlin Apartments is always looking for new ways to engage with the growing leisure market. The space and value that comes with a serviced apartment is a given and most leisure tourists know about this now. But with tough competition in this market, Marlin is striving to give their guests even greater value for their money.
The average nightly rate for a hotel room in London soared in 2014 with a 10% increase year on year. For the typical family of 4 looking to stay in the city over the Easter period, this news might be enough to keep them at home for the holidays. The London-Ready campaign is part of a wider initiative by Marlin to continually add value to a guest’s accommodation experience, which includes the expansion of its premium concierge service, Marlin @ Your Service.
Marlin Apartments’ managing director, Susan Cully, commented: “We know that leisure travellers and particularly Brits on a UK trip can be amongst the hardest to impress. Even though we have a large loyal base of repeat customers, we want to astonish our guests and improve their experience of London beyond our doorstep”.
This promotion will be available for stays booked over Easter weekend at their Canary Wharf location, and for now this is overlapping with some highly competitive rates thanks to their “Spring Savings” offer exclusively on their website.