Rapid global expansion after signing over 100 hotels under its strategic planMeliá has maintained an unwavering commitment to Spain, opening 24 hotels and investing over 450 million euros in the country since 2008.
Gabriel Escarrer, Vice Chairman and CEO of Meliá Hotels International: “Our Strategic Plan has allowed us to carefully manage a few difficult years and we have levered our resort leadership and international presence to become one of the largest hotel management companies in the world, all while retaining our commitment to Spain where we have continued to invest and reinvent our value proposal for guests and for society as a whole.”
Today at FITUR Meliá Hotels International presented its achievements for the 2012-2014 period of its strategic plan. Vice Chairman and CEO, Gabriel Escarrer, demonstrated how Meliá Hotels International has delivered on its promise to resist the recent economic crisis and come out of it stronger than ever before.
Escarrer outlined a number of important business and reputation performance indicators that highlight Meliá Hotels International as the indisputable market leader in Spain and amongst the leading hotel companies in the world:
• The addition of over 100 hotels to the company portfolio between 2012 and 2014
• An important reduction of debt and healthier balance sheet, a trend that continues in the first quarter of 2015
• The attractiveness of company shares and the increase of 127.5% in the share price in the last three quarters
• Major innovations in products, services and the “digital revolution”
• Sales leadership with travel agents, tour operators and direct sales channels, including 25% annual growth of melia.com over the past three years
• Consolidation of its corporate reputation (top company in the industry in 2013 and 2014 according to MERCO) and progress as an “employer brand”
The evolution of the company over the past few years has been extraordinary, both in terms of its management and financial results. Meliá Hotels International is a leader worldwide in RevPAR performance (revenue per available room) after 17 quarters of uninterrupted growth, and has retained market confidence, keeping its share price above market levels to become one of the most attractive companies for investors.
Seven new hotels announced
Escarrer announced the company’s latest additions during FITUR: seven new hotels in the United Kingdom, Italy, United Arab Emirates, Indonesia, Brazil and Spain. The urban made in Germany bramnd, Innside by Meliá, is achieving the greatest growth with the addition of the Innside Glasgow (175 rooms), Innside Birmingham (180 rooms) and Innside Dubai (125 rooms). Thanks to its profitability and value for money provided to guests, the brand has increased from eight hotels in 2008 to 36 hotels open or in the opening process in different destinations in Europe, Asia and the Americas, on its way to becoming a new benchmark for urban hotels worldwide.
In Indonesia, the company also announced the addition of the Sol House Kuta Bali (132 rooms) as part of a new strategy to reposition the new Sol Hotels & Resorts brand in order to grow in new resort destinations worldwide. The hotel will open soon, as will the new Meliá Ibirapuera (151 rooms) in Sao Paulo (Brazil). The company has chosen to grow in emerging markets, and expansion in Brazil has been significant for the company in the past three years where it now has 14 operating hotels and another eight in the pipeline.
In Spain, Escarrer announced the signing of the ME Barcelona (173 rooms), with an excellent location next to Plaza Catalunya and Paseo de Gracia, which will be a flagship for contemporary luxury in Barcelona. This addition responds to the selective growth of the ME by Meliá brand, which is positioning itself in the most attractive international destinations, such as Ibiza, Los Cabos and Mallorca, or in the capitals of fashion, finance and culture such as Dubai, Milan, London, Madrid and Miami.
Openings for 2015
As well as the aforementioned openings (the Sol House Kuta Bali (Indonesia) and Meliá Ibirapuera (Brazil)), the company will open at least 11 hotels in 2015. Meliá Doha (317 rooms) was recently opened in January and is the first Spanish hotel in Qatar. Located in Bin Samikh Tower, one of the skyscrapers of the stunning skyline on the Qatar coast, the hotel is in the most prestigious district of Doha, West Bay. Soon to open is the Meliá Paris La Défense (369 rooms), located in an impressive glass building in the financial district of the same name. It will become the sixth company hotel in Paris and its first city hotel dedicated to the MICE and business segment.
In Italy we will soon witness the openings of the ME Milano (132 rooms) and the Meliá Campione (41 rooms). In the UK, the company will launch the Innside brand in 2015 and open the Innside Manchester (208 rooms). In Spain, the company will soon open the TRYP Castellón (78 rooms).
On the American continent, Meliá will start operating in two of the most important cities in the USA with the openings of the ME Miami (130 rooms) and Meliá Costa Hollywood (307 rooms). Another debut for the company will be in the Caribbean with the opening of the Meliá Jamaica (226 rooms). The ME by Meliá brand will also open the ME Caracas in 2015 (201 rooms) in Venezuela, expanding its international presence. Lastly, in Brazil, an important emerging market for the company, Meliá will continue strengthening the presence of its brands with the opening of the Meliá Paiva (192 rooms) in Recife.
Strong international growth
The Vice Chairman and CEO, Gabriel Escarrer, revealed excellent growth forecasts for the company which has seen unprecedented growth with the addition of over a hundred hotels between 2012 and 2014.
The Meliá portfolio now stands at 378 hotels open or in the process of opening in 41 countries on four continents. 99% of the rooms in the current pipeline are located outside of Spain, more than 65% of them in emerging markets in Asia, the Middle East, Africa, the Caribbean and Latin America. Thanks to its impeccable 60-year track record, managerial excellence in its own hotels and those owned by third parties, and its high degree of diversification and international experience, the company is now amongst the most important international hotel management companies in the world.
With regard to the recovery of the Spanish economy, where Meliá manages over 35,000 rooms, the Vice Chairman stated that the company remains committed to Spain, where the tourism industry continues to thrive in the third most popular travel destination worldwide. Meliá has invested over 450 million euros in Spain since 2008, attracting major international investors for various projects such as Avenue Capital, London Regional and Starwood Capital Group. Unlike other companies, Meliá’s product diversification has enabled it to become stronger over recent years.