Setting standards with its pioneering CORK2CORK sustainable development initiativeNH Hotel Group, Europe’s third largest business hotel chain, announces the success of its sustainable development initiative, “CORK2CORK”, in conjunction with leading producer of cork and cork materials Amorim. Since the initiative’s launch in 2011, the hotel group has recycled 1,994 kilogrammes of used natural bottle corks from 77 of its hotels located across Spain, Italy, Germany, France, Belgium and the Netherlands.
The recovered cork has been collected and transformed into approximately 8,000 square metres of floor and wall coverings for use in the refurbishment of existing properties and construction of new NH Hotels.
As part of the company’s ongoing commitment to environmental protection and sustainable development, this pioneering initiative’s goal is to recover and recycle the used natural bottle corks from its hotels in order to give them new life. By converting the cork into materials used for construction and building insulation it will help to reduce a building’s noise pollution and artificial heating and cooling requirements, thereby making every hotel more energy efficient. The volume of cork recovered as part of this project is equivalent to the amount needed to refurbish or build over 300 hotel rooms.
“We are very proud of the excellent results yielded by the CORK2CORK programme with which we have not only helped to give new life to a product such as natural cork but have also promoted care for the environment vis-à-vis our internal and external stakeholders”, says Mónica Chao Janeiro, Director of Environmental Management and Sustainability at NH Hotel Group, she also added “the warm welcome for this initiative coupled with its magnificent results encourages us to continue working in this direction and look into projects which imply environmentally-responsible practices within the realm of our business activities”.
According to Carlos de Jesus, Director of Communication and Marketing at Amorim, “the support of a hotel chain as prestigious as NH Hotel Group, which understands the performance attributes and environmental benefits of cork and disseminates them to its guests across Europe’s biggest cities, has been very good news not only for Amorim, but for the entire cork value chain and Mediterranean cork oak forest acreage, which is hugely important in Portugal and Spain.