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A record breaking start to 2015 for QHotels

It has been a record start to the year for QHotels, as the hotel group scooped three of the top hotel accolades from VenueVerdict as well as nine of the group’s hotels receiving Gold Standard Accreditations – the most the group has ever received.

The group of 27 unique and luxury UK hotels retained the Gold Standard Group award for the second year running and won No.1 Large Group award for the fourth consecutive year. It has also kept the Number One Hotel crown, passing this from its Westerwood Hotel and Golf Resort to Ashford International Hotel.   

QHotels achieved these accolades following feedback from event hosts and customers who used the group’s hotels throughout 2014. Over 21,000 people were surveyed in the last quarter of 2014 across 375 participating meeting venues and hotels in the UK and Ireland.  

With a total of 28 Gold Standard Accreditations in 2014 the Gold Standard Group Award was given to QHotels as the group with the highest number of endorsements and highlights the group’s consistent approach to exemplary service standards at each of their hotels.  

The No.1 Large Group award is given to the brand with the highest ‘Net Promoter Score’, and demonstrates that QHotels’ conference and events customers are actively recommending and returning to the group.  

The latest success follows a string of achievements and accolades in 2014, including scooping AA Hotel Group of The Year and retaining Which? Recommended Provider Status.  

Michael Purtill, Managing Director of QHotels, commented: “Awards that are based on feedback from our customers mean so much to us and we’re absolutely thrilled to not only retain such prestigious accolades but also to receive our highest number to date.  

“Our hotels read all the feedback they receive and use this information to keep finding new ways to delight our guests. Customer feedback is everything to our business, it not only to help us to develop but also lets us know when we’re doing a good job. We’d like to thank our customers for their support.”

The VenueVerdict Awards are based on rigorous research conducted by BDRC Continental, the UK’s largest independent market research agency and look at how likely guests are to recommend venues.  

James Bland, director of the Hotels and Hospitality Team at BDRC Continental, said: “QHotels performed consistently highly in the quarterly VenueVerdict accreditation programme and 2014 has been their best year yet. The awards they have received are a true testament to the group’s commitment to developing their offering and the hard work of their conference and events staff.”  

QHotels recently expanded its portfolio of 21 unique and luxury hotels to 27 following the acquisition of six former DeVere resorts. The six hotels, located across the UK include the luxury 5-star Cameron House on Loch Lomond and the Elizabethan-style Dunston Hall in picturesque Norfolk.

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