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Atmosphere Hotels & Resorts launches sub-brand - OBLU by Atmosphere

Given the tremendous success of Atmosphere Kanifushi Maldives – a five-star Premium All-Inclusive resort, within a year of opening - Atmosphere Hotels & Resorts is launching a new ‘value’ focused sub-brand – OBLU by Atmosphere, with a vision to expand rapidly in the four-star hospitality segment of the entire Indian Ocean region.

Embracing “Genuine Value” as the key brand essence of OBLU by Atmosphere, all products within its portfolio will offer absolute value for the cost-conscious traveller. OBLU by Atmosphere at the same time builds on the ethos of delivering top class service, cuisine and an overall quality product - characteristics synonymous with Atmosphere Hotels & Resorts!

Opening in November 2015, OBLU by Atmosphere at Helengeli, Maldives will be the first resort under the OBLU by Atmosphere sub-brand, showcasing contemporary Maldivian architectural design with a trendy, fresh & vibrant colour palette!

Located on the Eastern rim of North Malé Atoll, Helengeli Island is renowned for its very own exotic house-reef and the fantastic dive spots in the vicinity. The island’s existing resort will receive a complete make-over to transform it into the ‘Best in its Class’, four-star resort on the Malé Atoll! The resort will offer an all-inclusive product giving the value-conscious traveller a truly hassle-free and luxurious beach holiday experience!

Atmosphere Hotels & Resorts hopes to expand OBLU by Atmosphere operations across various destinations in the Indian Ocean region over the next 4-5 years.

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