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Marriott pop up hotel room in Westfield - Is this the perfect hotel room?

Marriott pop up hotel room in Westfield
Hover beds, micro-kitchens and tablet controlled temperature and lighting are just a few of the things travellers have told Marriott Hotels UK they want to see in the hotel room of the future.  These innovative elements and more have been incorporated into a life-size show room which will be on display at Westfield White City from today until Sunday 2nd November.

Other guest room must-haves as voted for by the public include a LED light box headboard, a feature wardrobe wall, a selfie stick to help take the perfect holiday snaps and a fitness station to keep in shape while travelling.  Relaxing, tech-free ‘tranquil zones’, in-room atomisers and large TVs with Netflix and built-in surround sound were also called for.  While the show room will not be replicated at Marriott Hotels properties, it represents a creative example of co-created innovation that aims to inspire the future of the brand.

Over the past month the public has been voting at for their favourite guestroom elements inspired by designs created by five millennial influencers including TV presenter Katie Piper, England Rugby ace Danny Care, gadget man Jason Bradbury, The London Foodie Luiz Hara and super-blogger Victoria McGrath from InTheFrow.   Each influencer was selected to head up one of five Gen Y “tribes” grouped together by similar lifestyles, aspirations and travel preferences, and share their vision for the perfect hotel room.

The replica room will be on display in the main Atrium at Westfield White City giving shoppers the chance to explore and interact with it and be in with the chance of winning daily prizes including European hotel stays and the Marriott bed.  Visitors are encouraged to share photos from the comfy Marriott hover bed and take the quiz to see which Gen Y travel tribe they belong to.

In 2013, Marriott Hotels began a transformational journey, introducing innovations across every part of the guest experience in response to the changing needs of the next generation of traveller.  The Gen Y research carried out by Marriott Hotels in the UK will help inform future guestroom innovation and spark debate and conversation around the future of travel. 

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