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NH Collection unveils flagship 'tech' hotel in Spain

NH Collection Eurobuilding features 7,800m² of event space, pioneering holographic technology and Michelin-star cuisine

Following three months of intense refurbishment and a multi-million pound investment, NH Collection Eurobuilding has opened its doors as one of Madrid’s most emblematic hotels and NH Collection’s flagship property in Spain. Located in the heart of the financial district, the four-star, 431-room hotel offers pioneering technology - including the first 3D holographic telepresence technology to be used on a permanent basis in a hotel - and an unmatched culinary experience in Madrid, with four areas dedicated to haute cuisine.

Upon entering the hotel, guests will experience the astonishing LED vault screen over the lobby.  The largest multimedia vault screen in Europe, and the largest vaulted (semi-transparent) display in a hotel anywhere in the world, it is equipped with spatial sound, making it possible to project digital artwork and tailored images for events on to the display and flooding the lobby with lights, sound and colour for an unmatched experience.  

With 7,800m² of event space divided between 32 rooms, all with natural light, NH Collection Eurobuilding is the best choice for hosting any type of event in the capital. The Gran Madrid room alone stretches over 1,074m² with capacity to cater for up to 1,000 people.    

The hotel offers the full range of services encompassed within the Group’s new value proposition for the meetings and events segment, which represents 25% of the Group’s revenue. Called “NH MEETINGS: inspire. create. enjoy” it ensures the delivery of a homogenous and consistent experience through services including Customized Professional Response, Specialised Advisory Service, Eco-Friendly Meetings and Free, Easy & High Capacity WiFi among others.    

A new service, High Tech Made Easy, has been unveiled at NH Collection Eurobuilding. It offers a revolutionary 3D holographic telepresence system, used for the first time and on a permanent basis in a hotel, to be rolled out for initial pilot testing at NH properties in Madrid, Berlin, Milan and Rotterdam.  

Also available is the all-in-one solution by SMART Room System for Microsoft® Lync® Online which combines the best of videoconferencing with interactive collaboration using Lync Online 2013, enabling high quality video and audio communication among meeting participants, present and remote, and on-site meetings with next generation visual collaboration technology. The company intends to install the system in 15 hotels by the end of the year.  

The hotel’s extraordinary array of gastronomic choices includes DiverXO, the brainchild of ground-breaking chef David Muñoz, and the only restaurant in Madrid with 3 Michelin stars. Other fine-dining spaces include DOMO by Roncero & Cabrera, a collaboration of Paco Roncero (2 Michelin stars) with renowned mixologist, Diego Cabrera, as well as the 99 Sushi Bar, at the forefront of high-end Japanese cuisine in Spain and also a space on the terrace: DOMO Lounge & Terrace by Cabrera.  

The hotel’s one-of-a-kind “Living Lab” initiative is a world-first in the tourism industry and reflects NH Hotel Group’s commitment to putting technology at the service of both business and leisure guests. The property’s four “Living Lab” bedrooms and communal areas allow guests to test the latest technology in the hotel industry, such as wireless charging of mobile devices and video support via tablets, enabling the guest to view the receptionist when making queries. 

The “Living Lab” is based around three ideas:  
• technology testing in a real environment by guests, in both communal areas and 4 “Living Lab” bedrooms
• start-up accelerator, an initiative designed to identify and encourage entrepreneurial talent by fostering pioneering projects in the hotel industry
• open Innovation through the promotion of start-ups championed by NH employees and  innovation contests within the NH community  

The 431 rooms at the NH Collection Eurobuilding are based on the company´s new core offering, Brilliant Basics, featuring exclusive services and devices such as rain shower heads, exclusively designed mattresses, next-generation LED television sets, professional hairdryers and Nespresso coffee machines. In addition, a 5-star floor and VIP Lounge with exclusive services make a stay at NH Collection Eurobuilding even more enjoyable.  

The hotel’s Metropolitan® spa is a spectacular health and wellness centre in the heart of the city, equipped with a huge fitness room and smaller spaces for specific classes and activities, all kitted out with the latest technology, three “paddel tennis” courts, a stunning rooftop solarium with a beach and 500m2 spa.   

“NH Collection Eurobuilding is the flagship of our premium brand, NH Collection, and the perfect example of the Group’s transformation, showcasing the upgraded value proposition and guest experience. It is a worldwide pioneer in the hospitality sector thanks to the Living Lab initiative and a destination in its own right due to its unparalleled gastronomic offering and is the best place for holding meetings and events, because of its versatile rooms in which top-class technology has been placed at the service of business and leisure”, said Federico González Tejera, CEO of NH Hotel Group.  

Meanwhile, Hugo Rovira, Managing Director of the Spain & Portugal Business Unit, added that “Madrid is a core element of NH Hotel Group’s global strategy. NH Collection Eurobuilding merges the capital city’s attributes, its more avant-garde side, with a hotel concept never before seen in the tourism industry. With NH Collection Eurobuilding we aim to add to the city's premium, offering an extraordinary experience which exceeds customers’ expectations while becoming a hotel of reference for the discerning traveller.”

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