By installing fibre directly into the building, Hyperoptic equips Marlin Apartments with a high-speed broadband service that is ultra-quick and ultra-reliable. Founded in 2011, Hyperoptic enables symmetrical gigabit broadband services (1,000Mbps), which is approximately 56 times the speed of the average UK connectionas it would be costly to dispose of the paint, several streets in the city centre now boast an eye-catching exterior.
The increasing demands in the sector for high standard connectivity comes from both business and leisure travellers. An analysis from Boston Consulting Group shows that 8.2% of the United Kingdom’s GDP is based on ‘internet economy’, which makes us the most internet dependent country in the G20. Currently the UK trails at around 30th worldwide when it comes to broadband connectivity. Demand from leisure customers is equally high, driven by the growing trend for multi-screening – where travellers expect to be connected on smartphone, tablets and laptops at the same time. The strain that this puts on traditional copper cabling designed for phone and television connections is unsustainable.
With these pressures in mind, Marlin Apartments – London’s leading serviced apartments provider – is working with Hyperoptic to install fibre across its London sites. “Marlin Apartments is very pleased to lead the sector by equipping our apartments with connectivity facilities that meet and exceed visitors’ expectations. For business travellers it is crucial to provide facilities that parallel those found in an office or corporate environment, allowing them the flexibility to work from our properties as they see fit.” said Susan Cully, managing director of Marlin Apartments. “It is important to feel that you are in safe hands when taking pioneering steps such as these and Hyperoptic have provided excellent service, which we are delighted pass on to our customers.”
Darren Shenkin, Commercial Director, Hyperoptic, said of working with Marlin Apartments: “Moving into the travel sector is an exciting frontier for us. It is clear that the demand for our product is extensive and we are pleased to be working with such a prominent industry name as we establish ourselves in the sector.”