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Starwood Hotels & Resorts to launch Four Points by Sheraton brand in Turkey

Starwood Hotels & Resorts Worldwide has announced the signing of Four Points by Sheraton Istanbul Dudullu, a franchise agreement with Ever Group. The new-build hotel, scheduled to open at the end of 2014, will mark the entry of the Four Points by Sheraton brand into Turkey and will be the first Starwood hotel to open on the Asian side of Istanbul.

“We are very happy, once again, to be working with Starwood on a second Four Points by Sheraton hotel in Istanbul and Turkey, said Selen Ersü, Ever Group Chairman and CEO. “Four Points by Sheraton Istanbul Dudullu will provide us with a great opportunity to strengthen our presence in a prime location in Istanbul. Dudullu is the industrial heart of the Istanbul Asia Region and covers three million square metres of industrial area, offering great potential for business development.”

“We are delighted to reinforce our collaboration with Ever Group, Selen’s passion for the tourism industry and Turkish football clubs makes him a perfect partner to introduce the first Four Points by Sheraton hotel in Turkey,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The hotel will mark Starwood’s entry into the Asian side of Istanbul and become an ideal leisure spot to watch the most exciting sporting events while enjoying a fine selection of local brews.”

Located in IMES, Turkey’s largest industrial area in Dudullu, Four Points by Sheraton Istanbul Dudullu will be a 20 minute drive from Sabiha Gokcen Airport with direct access to the Trans-European Motorway (TEM) and the Bosporus Bridge. The 182-room property will be one of the largest hotels on the Asian side of Istanbul, providing a convenient business option for the 1,000-plus companies in its surrounding area.

Part of a multi-use complex and adjacent to a large wholesale store, Four Points by Sheraton Istanbul Dudullu will have an all-day dining restaurant, bar and fitness centre. Event facilities will include four meeting rooms and three small boardrooms.

The hotel features all of the brand’s defining elements including the Four Comfort Bed™ and free bottled water in all rooms and suites, complimentary Wi-Fi in all public areas, an energising breakfast and local beers with Best Brews™, helping guests start and end the day right.

The interior design of the hotel has been awarded to Kreatif Mimarlik, a renowned Turkish consultancy with extensive hotel design experience including Sheraton Atakoy in Istanbul, as well as upcoming Sheraton hotels in Samsun and Istanbul’s Atasehir district.

“Responding to the demand for affordable yet innovative lodging options is core to our development strategy,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Four Points by Sheraton has one of the strongest pipelines in Starwood’s global portfolio and offers a compelling blend of comfort, style and affordability, making it increasingly attractive for owners and developers,” he said.

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