In addition to the launch of Kimpton Karma, the brand has launched a re-designed website (KimptonHotels.com) to make it easier to explore and book any Kimpton boutique hotel across the country, and blog to better reflect the company’s guest-centric philosophies and positioning as a lifestyle brand.
Kathleen Reidenbach, senior vice president of marketing at Kimpton Hotels & Restaurants said on Kimpton’s Karma Rewards: “We’re in the midst of an exciting evolution at Kimpton, and all of these new updates are fueling us to pull away from the pack in increasingly competitive boutique hotel and restaurant category. We’re becoming a 365-degree lifestyle brand that appeals to design-conscious, tech-savvy clientele that’s also looking for more depth when they travel”.
Based on engagement and stay history, members of Kimpton Karma Rewards Programme can move up in tiers with each tier level providing associated personalised experiences. In addition, with every stay, members enjoy perks such as free WiFi, a “Raid the Bar” voucher (a £10 credit toward a great experience at the Kimpton restaurant bar or a treat from the mini bar), in-room spa service discounts, a complimentary treat from Kimpton chefs, customised welcome amenities, room upgrades based on availability, occasional fun surprises. By investing in an innovative and custom-built Customer Relationship Management (CRM) system behind the scenes, Kimpton has further empowered employees to capture preferences, background and details about guests in real-time, so they can continue to create memorable and personalised experiences no matter what Kimpton hotel a member is visiting.
The new KimptonHotels.com is a reflection of Kimpton’s sharpened brand image and improved guest-centric shopping experience online. The new site aims to be a digital living room for the brand, which mimics what a guest feels when checking into a Kimpton hotel. To create more efficiency and ease of use, the site provides timely and relevant information about specific properties, live information feeds on details such as weather, time of day and more. Designed with Kimpton’s food-loving guests in mind, dedicated restaurant pages have been introduced so that each venue will have its own page with information about the food, concept and chef. The site is responsive and optimised for any device and screen size, making it easy to view and book on-the-go.
The new blog, which re-launched in June, is a perfect partner to the new website, and provides readers with a more engaging and accessible way to explore topics that Kimpton believes makes life enjoyable. Life Is Suite treats readers to a beautiful new design and a variety of inspiring stories from more than a dozen regularly contributing writers with original features, Kimpton news and videos. Contributors include freelance journalists from national outlets (such as AdWeek, Los Angeles Times, WHERE Magazine, etc.), Kimpton’s master bartender Jacques Bezuidenhout, Master Sommelier & Senior Director of National Beverage Programs, Emily Wines, Creative Director & Senior Vice President of Design Ave Bradley, and more.