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Westin introduces new global partnerships and Well-Being Council Member to help Travelers ‘Eat Well’ on the road

Today, Westin Hotels & Resorts unveiled the next stage of its year-long Westin Well-Being Movement with the announcement of two new nutrition-focused partnerships with SuperChefs™ and The Juicery and the newest member of the brand’s Well-Being Council, dietician Ashley Koff RD.

As an advocate for wellness and healthy eating, Westin teamed up with SuperChefs, a group of doctors, dentists, dieticians, chefs and other experts dedicated to educating kids on the importance and the fun of eating smart, to create The Westin Eat Well Menu for Kids. The extensive new menu, which has rolled out to properties worldwide, includes eight signature dishes created and tested by kids, receiving a stamp of approval from notoriously finicky eaters. A new, dedicated fresh juice and smoothie offering, Westin Fresh by The Juicery, is currently rolling out to hotels worldwide. The program was created with leaders in nutrition, featuring juices and smoothies designed for business and leisure travelers seeking healthy options while traveling.

“As we continue to roll-out innovative wellness options for our guests as part of the Westin Well-Being Movement, we saw this as a perfect opportunity to introduce two new programs that are carefully customized to help guests continue their healthy eating habits while traveling,” said Brian Povinelli, Global Brand Leader for Westin & Le Méridien Hotels. “Both SuperChefs and The Juicery have made great strides in making it easier to help maintain a healthier life while promoting the importance of good nutrition.”

Westin Gets Fresh with The Juicery
Westin and The Juicery worked with a leading nutritionist to develop an assortment of energizing juices and smoothies designed to enhance well-being and provide fuel for the day. Did you know that 95% of the vitamins and enzymes our bodies need are found in the juice from raw fruits and vegetables? Westin Fresh by The Juicery juices and smoothies are designed to nourish the body and mind with nutrition rich ingredients including beetroot, açai, kale, pomegranate, mint, spinach and blueberries. The new menu will be featured at all Westin hotels worldwide by early 2015.

The Business of Eating Well
In addition to the new partnerships and programming with SuperChefs and The Juicery, Westin has also appointed its next expert to the Westin Well-Being Council. Leading the charge of providing insightful and informational content surrounding the brand’s “Eat Well” pillar is Ashley Koff, RD. An internationally-renowned dietician, Koff is dedicated to imparting the value of quality nutrition choices in achieving optimal health. The Westin Well-being Council is a diverse advisory board composed of renowned thought leaders, each of whom aligns with a specific wellness brand pillar. Ashley joins Council members Andy Puddicombe, Headspace Co-Founder and mediation expert, and media mogul Arianna Huffington in guiding and inspiring new initiatives, leveraging proprietary research to inform and introduce new programs throughout the year.

“Westin is the first global hotel brand I have encountered that takes such a thorough approach to the well-being of its guests,” said Ashley Koff RD. “I look forward to contributing my experience and knowledge to the Westin Well-being Movement to further inspire others to pursue and enjoy a balanced, healthy life.”

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