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Sofitel So Singapore is now open

With a chic blend of culture and cuisine, art and architecture, Sofitel So Singapore has opened its doors in the heart of the Singapore CBD. Set to change the face of Singapore’s hospitality scene, Sofitel So Singapore will offer guests a luxury hotel experience that is ‘So Singapore’, housed within an iconic heritage building built in 1927 on Robinson Road.

Designed by Singapore’s only French design house, MIAJA Design Group, led by award-winning designer, Isabelle Miaja, Sofitel So Singapore will reveal 134 exquisitely designed rooms located within a So Hip wing and a So Heritage wing. Exciting features include a light-filled atrium that will welcome guests into a lobby with unique artworks and a captivating hexagonal light installation, called L’Hexagone, a plush ‘bed-table’ within the stunning restaurant and a glamorous golden-tiled rooftop pool with unsurpassed views of the urban city.

Masterfully-created commissioned objects featuring Karl Lagerfeld’s “The Lion’s Seal” emblem are spotted throughout the hotel including the BooKube, DoorKnockers on the So Heritage Wing and the bespoke bathrobe en nid d’abeille featuring the red and white ‘The Lion’s Seal’ embroidery. An intimate La BibiloteK decked with a collection of books, curated by the maestro himself, sits beside the Xperience Bar. The front-of-house ambassadors dressed in garde-robe straight from the fashion designer’s namesake collection, KARL LAGERFELD, greet guests as they walk through the hotel entrance.

General Manager, Tony Chisholm commented, “We have developed a completely original concept for Singapore with the new Sofitel So Singapore and look forward to welcoming our international and local guests. With the promise of an excellent hospitality experience from Sofitel combined with the playful luxury of the ‘So’ label, we are confident that Sofitel So Singapore will be an industry benchmark for service, design, gastronomy and an immersive cultural experience of Singapore.”

Michael Issenberg, Accor’s Chairman and CEO Asia Pacific said the opening of the Sofitel So Singapore was one of the most anticipated launches for the group this year. “Housed within the iconic former telecommunications building, Sofitel So Singapore is the perfect blend of French styling with a chic and very Singaporean twist and will redefine luxury boutique accommodation in the Lion City,” he said. “Sofitel So is our fashionable, urban designer hotel brand and we are very excited to open this latest addition to the collection in Singapore.”

Sofitel So Singapore rooms, designed by Isabelle Miaja, are unlike any other hotel room in Singapore. Dressed to impress and inspired by 19th century French decadence, every room at Sofitel So Singapore invites guests to dream with high ceilings and bespoke light boxes featuring images of palatial glass domes inspired by the traditional architecture of Europe and modern constructions in Singapore. Guests staying in one of the nine opulent suites can enjoy hospitality from the moment they arrive in Singapore, with a complimentary one-way transfer from the airport to whizz them in style from door to door. They will also enjoy a daily Champagne breakfast and an ‘ExtenSo’ late check-out until 2:00pm. Complemented by regal balconies flanked by antiquated columns, the So Lofty suites overlook Singapore’s bustling business district and are reminiscent of traditional Parisian apartments. With the modern traveler in mind, Sofitel So Singapore is equipped with the world’s first completely Apple®-based guest technology solution in every room, including iPad minis to control all room functions and iPhones to call for hotel requests.

Xperience, the hotel’s signature restaurant and bar will be a key highlight of the exciting new property and a destination for the Singapore cosmopolitan set. With a relaxed yet stylish gastro-bar dining concept, Xperience will take guests on a one-of-a-kind experiential and interactive culinary journey of the senses. Helmed by Chef Anne-Cecile Degenne, Xperience diners will be able to design their own customised menus, based on different culinary experiences - crunchy, juicy, smoky, creamy, silky, spicy and zesty – to name a few. Ensuring a social environment and tapping into the increasing trend for family-style sharing, dishes will also be available in three sizes: XS for tasting, XM for a personal size and XL for sharing; with a complementary extensive cocktail list, allowing guests to choose drinks based on their mood or create something from scratch. Thirty-five wines by the glass ensure that all occasions can be catered to on 35 Robinson Road. Modern beats and music from the hotel’s resident and guest DJs adds vibrancy to the atmosphere of the restaurant and bar.

Xperience is positioned to be a destination for global cuisine in the heart of Singapore, with Chef Anne-Cecile to be joined by internationally acclaimed Michelin-Starred Guest Chefs on a regular basis. Setting the bar high, from 1 to 5 July, Michelin-star Chef Yuichi Kamimura from Japan will showcase his culinary talent at Xperience, giving foodies in Singapore a chance to have a taste of his creative dishes.

The exclusive rooftop bar, HI-SO, commands 360-degree views of Singapore’s urban-skyline, and is an exclusive venue for the glamorous and fashionable young urbanites in Singapore. Guests stepping into HI-SO will be transported to a luxurious beach-club experience, complete with unique designer cocktails and delicious gourmet bites. Guests can bask in relaxing cabanas next to Singapore’s only golden-tiled swimming pool or groove to the music of the hottest DJs in town under the stars.

Strategically located near Raffles Place, in the heart of Singapore’s Central Business District, Sofitel So is minutes away from the city’s most iconic landmarks. Within close proximity to various modes of public transport, Sofitel So Singapore offers guests the opportunity to embrace the cosmopolitan vibe of the island, from tasting the culinary delights of Chinatown and Lau Pa Sat to enjoying the attractions of Marina Bay.

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