Rob Wilson MP, industry leaders, partners, senior business travel bookers and press celebrated the official grand opening at the sophisticated serviced apartment development. The event included welcome drinks, speeches, buffet lunch and the unveiling of the engraved polished brass plaque which is to adorn the exterior of the building to commemorate the opening.
Following a welcome from John Fisher, Chairman of House of Fisher, James Foice, Chairman of ASAP (The Association of Serviced Apartment Providers) delivered an opening address.
Simon Calder, Senior Travel Editor of The Independent, TV and radio broadcaster, delivered a humorous presentation and discussed the rising prominence of serviced apartments in today’s hospitality landscape.
Enjoying the specification of a high-end hotel, House of Fisher’s flagship apart-hotel is fitted with a VingCard door entry system and features lift access to all floors, a 24-hour reception, a guest lounge and individually controlled energy-efficient Air-conditioning, which can be monitored from reception. CCTV-monitored car parking and a cycle store flawlessly address the demands of the central Reading location. Totally unique in Reading, guests can enjoy the flexibility, space and privacy of a private apartment balanced with the style, convenience and hospitality of a hotel.
Speaking after the official opening, John Fisher, Chairman of House of Fisher, commented, “The contemporary apart-hotel supports and accommodates the progressive demands of the high value workforce, who are driving the world-class Thames Valley business region forward.” He continued “This mixed-use apartment scheme has been a remarkable transformation and has, in effect, acted as a catalyst for the renaissance of this section of Kings Road; now culminating in a ‘Fulham Road’ affect, with coffee shops and restaurants opening alongside designer apartment schemes.”