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Filmbank announces ‘pop up’ cinema trial with Holiday Inn

Filmbank, a leading supplier of premiere films to hotels, has announced a partnership with Holiday Inn Hotels & Resorts® part of the InterContinental Hotels Group (IHG) one of the world’s largest hotel companies, to trial a ‘pop up’ cinema concept across five of its hotels.

Complimentary screenings of The Lego Movie and Hop, an animated film about the Easter Bunny, will be available to young audiences checking in to Holiday Inn Guildford, Holiday Inn Southampton, Holiday Inn Fareham, Holiday Inn Maidenhead and Holiday Inn London Heathrow during the Easter weekend break where Kids Stay and Eat Free*. And for those guests that miss out, the movies will also be screened the weekend after.

Majella Griffin, Filmbank general manager, Filmbank, says: “This is the first time we’ve worked with a hotel group to deliver a ‘pop up’ cinema. Holiday Inn is famous for being a brand that appeals to families, so these movies are perfect for keeping younger guests entertained during the busy Easter break. 

“Showing movies at the weekend is a great way for hotels to use meeting or conference room space and can help to increase sales of food & beverage.”

Adrian White, director of partnerships, IHG says: “At Holiday Inn we are always looking for new products that appeal to our guests travelling with their families. The Lego Movie is this year's must see movie for kids and adults alike.  We’re excited about this trial and if successful, you could see Holiday Inn ‘pop up’ cinemas in more of our hotels.”

Filmbank also provides hotels with in room movies so hotel guests can enjoy the latest releases and blockbusters just 8-12 weeks after cinema release and before the DVD release.  

Movies currently available:
·      The Lego Movie
·      Gravity
·      American Hustle
·      Thor: The Dark World
·      The Monuments Men
·      The Secret Life of Walter Mitty
·      The Counselor
·      Inside Llewly Davis
·      300: Rise of an Empire
·      Grudge Match
·      The Hobbit – Desolation of Smaug
·      Saving Mr Banks
·      Rush  

In addition to supplying the latest movies, Filmbank works with hotels to provide movie trailers, imagery, posters, and marketing material to support the films on offer. These are instantly recognisable to guests and can be publicised through hotel websites, guest communications and loyalty schemes.

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