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Aloft Hotels unveils adaptive re-use project in Little Rock, Arkansas

Starwood Hotels & Resorts Worldwide has announced that its fast-growing Aloft brand has embarked on an adaptive re-use project in downtown Little Rock, Arkansas. Aloft Little Rock Downtown will open in early 2016 as part of a mixed-use development that will bring new life to the historic Boyle Building on Capitol and Main Streets. Owned by Chi Hotel Group, the new Aloft will feature 140 spacious, loft-like rooms, forward-thinking technology and innovative programming. It will be Starwood’s first hotel to open in Little Rock.

“Aloft Little Rock Downtown will bring distinctive modern design, a vibrant social atmosphere and innovative technology to Main Street and is sure to resonate with the next gen of travelers,” said Brian McGuinness, Senior Vice President, Aloft Hotels. “Aloft will soon reach 100 hotels, fueled by strong momentum across the globe.”

First opened as the State National Bank Building in 1909, the 12-story Boyle Building will be transformed into a mixed-use development housing Aloft Little Rock Downtown, as well as ground-floor retail, a high-end restaurant and coffee shop. This project is part of the city’s revitalization of the Capitol-Main Historic District.

Aloft Little Rock will be walking distance to the Arkansas State Capitol Building, Clinton Presidential Library and the many restaurants, bars, galleries and shops in the popular River Market district.

Just ten minutes from Clinton National Airport (LIT), the hotel will also be convenient to Robinson Center Music Hall, Statehouse Convention Center, Verizon Arena and Dickey Stephens Park. Hotel amenities will include a rooftop pool and deck overlooking downtown, a 24-hour fitness center and 4,000 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“Aloft is increasingly sought after for adaptive re-use projects, which have helped drive the brand’s growth in markets across North America,” said Allison Reid, Senior Vice President of America Development for Starwood. “The success of Aloft among youthful-minded travelers has caught the attention of owners and developers who are eager to introduce the brand to new markets.”

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