The Mercure hotel in Greenwich is providing rooms for the regatta and package deals to guests who want to stay there during the event.
The 1930s-themed, 144-room hotel in Catherine Grove is close to Greenwich riverfront where scores of majestic tall ships will be moored from September 5-9.
It will be the most spectacular tall ships regatta London has seen for 25 years and there will be a carnival atmosphere with thousands of visitors expected to come and see the ships when they dock and enjoy dockside entertainment.
The event begins on August 28 when up to 50 tall ships race from Falmouth via the Isle of Wight then sail into Royal Greenwich.
Visitors can climb aboard to explore the ships during a five-day regatta before they leave together for a parade of sail down river on September 9.
The regatta has been organised by the council to reinforce Greenwich’s maritime history and boost tourism. Last week the royal borough’s mayor Cllr Angela Cornforth met with Lady Delves Broughton, owner of the Mercure Hotel to welcome the sponsorship deal.
It means tall ships guests can enjoy special accommodation and entertainment packages involving cruises along the race route.
Cllr Cornforth said: “We are very excited to be hosting the Tall Ships regatta. And it was a joy to finally seal the deal with one of the finest hotels in London. We hope this will be the first of many partnerships with local businesses to help ensure we host one of the most memorable regattas to date.”
Lady Delves Broughton said: “I really love the idea of the Tall Ships concept and I am very excited that we are one of the main sponsors for this prestigious international event. I look forward to welcoming the many visitors to the royal borough and hope to get on board a tall ship myself while they are here.”
The hotel is one of several organisations backing the event which is also being supported by the Port of London Authority, Volunteer Centre Greenwich and the Canal and River Trust and Hanson Aggregates.