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Starwood Hotels’ Aloft brand to Debut in Secaucus, New Jersey in 2016

Starwood Hotels & Resorts Worldwide, Inc has announced that its fast-growing Aloft brand will soon expand its reach to Secaucus, New Jersey. Owned by Sun Development and Management, Aloft Secaucus will open in mid-2016 within the Plaza at Harmon Meadow, featuring 172 spacious, loft-like rooms, leading-edge technology and a lively, social atmosphere.

“Aloft Secaucus will draw both visitors and local professionals who will appreciate the hotel’s modern, urban design and vibrant social scene as well as its proximity to New York City,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc. “Aloft is always on the forefront of new markets, fueled by the enthusiasm of savvy travelers across the globe.”

Just six miles from midtown Manhattan, Aloft Secaucus will be walking distance to all the shops, restaurants, and businesses in the Plaza at Harmon Meadow mixed-use, complex, including the Meadowlands Exposition Center and the Mall at Mill Creek. The eight-story hotel will be close to local restaurants and leading attractions including the Meadowlands Entertainment Complex, which houses MetLife Stadium, home of the NY Jets and NY Giants Professional football teams, the IZOD Center and the site of the American Dream Meadowlands Mall and Complex, which opens in late 2015. A 20-minute drive from Newark International Airport (EWR), the new Aloft hotel will feature 3,000 square feet of state-of-the-art meeting space, an indoor Splash pool and fitness center.

“Aloft Secaucus will be an exciting, new addition to the Plaza at Harmon Meadow and will help accelerate the brand’s rapid expansion in dynamic markets across North America,” said Allison Reid, Senior Vice President of America Development for Starwood. “We’re seeing strong owner and developer interest in Aloft, given its following by savvy travelers and flexibility for mixed-use developments.”

Aloft’s innovative and exclusive initiatives set it apart. Smart Check In, the first mobile check-in using RFID technology to truly bypass the front desk, Aloft is now rolling out mobile Smart check-in at select properties – allowing guests use their smart phone to check-in and open their guest room door. In addition, Aloft formed an exclusive partnership with Design Within Reach (DWR) to outfit the public spaces of the hotels, and its W XYZ® bars offer live, free access to local emerging artists as well as some of the hottest bands in the country through the brand’s Live at Aloft Hotels concert series.

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