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Worldhotels announces strategic partnership with yoo2

Yoo2 Taksim Square in Istanbul is first yoo2 to join the Worldhotels portfolio

Worldhotels announces its strategic partnership with yoo2, the exciting new lifestyle hotel brand from yoo, the leading design company founded by international property entrepreneur John Hitchcox and renowned designer Philippe Starck.

yoo2 creates original stories through iconic design, with innovative and vibrant destination-led hotels, and has selected Worldhotels as its ideal partner. The first yoo2 hotel to join Worldhotels’ exclusive portfolio is Yoo2 Taksim Square in Istanbul.


Yoo2 Taksim Square is located within walking distance of central Istanbul attractions such as the Taksim Gezi Park and the Atatürk Cultural Centre, and offers 59 exclusively designed guest rooms with views over the Bosphorus. Guests can enjoy traditional and modern Turkish cuisine, as well as international dishes, at the hotel’s renowned restaurant.

The new partnership reflects Worldhotels’ ambition to expand its global portfolio with unique high-quality hotels in key destinations worldwide. Yoo2 Taksim Square complements the Worldhotels offering in Istanbul, which includes ten hotels. 

yoo Hotel’s Chief Operating Officer, Marco Nijhof says: “With its tagline ‘Where Discovery Starts’ and its aim to offer modern travellers unique and authentic experiences, Worldhotels is the ideal partner to represent our yoo2 brand. The group offers the best in class distribution technology, sales and marketing tools and will drive maximum results for our yoo2 hotels.”

 “We are proud to tie up with one of the most innovative design boutique hotel groups”, comments Paulo Salvador, Worldhotels’ Chief Marketing Officer. “The global partnership with the yoo2 brand is an important milestone, enabling us to expand our network with more unique and authentic hotels worldwide. Istanbul is a strategically important destination and the Yoo2 Taksim Square an ideal addition to our portfolio in the city. We are looking forward to working with the yoo2 team to accelerate our mutual growth and strengthen our brand positioning.”

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