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Four Seasons’ launches fully customisable sleep experience

Four Seasons Hotels & Resorts continue their hospitality revolution with the launch of the industry’s first fully customisable sleep experience: The Four Seasons Bed.
This next evolution of the iconic Four Seasons sleep experience offers travellers the opportunity to effectively choose their own bed and personalise their sleep during every Four Seasons stay. With an innovative mattress system developed by Four Seasons in partnership with leading bed manufacturer Simmons, each guest can have their bed tailored to their preference in minutes. A choice of three different levels of firmness will be offered, along with a variety of pillows and bedside amenities for maximised comfort.

A Sleep Survey conducted by Ipsos in late 2013 among travellers from the US, Great Britain, Russia and China who have stayed in any hotel, shared insights on what helps them sleep well on the road. It was found that 92% of respondents expressed distinct preferences on the firmness of a bed, and 43% of Brits reported that a poor night’s sleep in a hotel has had a negative impact on their vacation. The survey also found that the top bedtime ritual in Great Britain, at 36%, is reading a good book, and that 30% of Brits wish they could make their bed at home the same way it’s made in a hotel.

“From the day we welcomed our very first guests for the night more than five decades ago, we have placed supreme importance on creating optimal sleep conditions, along with the intuitive service that has always been the hallmark of Four Seasons,” says Chris Hunsberger, Executive Vice President, Product and Innovation. “This new research supports what our guests have told us - everyone has different sleep needs, but the desire for a good night’s rest is a universal passion. That’s why we’re making it as easy as possible to fully customise the sleep experience when you stay with Four Seasons.”

The Four Seasons Bed is already in place in several locations in the US, and will replace beds at all Four Seasons locations over the next few years as part of the normal course of upgrade. Travellers can contact individual Four Seasons properties in advance of their next visit to enquire about the availability of the new bed. The Four Seasons Bed will also be available for purchase along with a full array of pillows and bed linens through local Four Seasons locations as they are installed in each Hotel and Resort.

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