Hyatt Hotels and Resorts is to operate a new hotel in capital Oranjestad, with a new Hard Rock Hotel also opening close by, while Riu is to buy and rebrand the existing Westin Aruba Resort.
Hyatt’s plans are to operate an executive hotel under its Hyatt Place brand. This is a new generation of hotels, offering casual hospitality in a smartly-designed, hi-tech modern environment. The group already operates the Hyatt Regency Aruba in the main resort hotel area on Palm Beach.
The brand new Hard Rock Hotel is due to open later this year. Located near the capital Oranjestad, close to “old city” attractions it will enhance the beach landscape of Aruba. Featuring eco-friendly, sustainable energy construction elements, the hotel will include multiple restaurants, a casino and an entertainment experience exclusive to Hard Rock.
Meanwhile, Riu will close the Westin Aruba Resort on February 27 to implement a renovation and improvement programme costing up to US$60 million and expected to take around a year.
The property will reopen in 2015 under the Riu flag, becoming a sister property to the Hotel Riu Palace Aruba, the all-inclusive resort on Palm Beach.