CEO - Mark Boler – defines the resort’s operational successThe Mere Golf Resort & Spa celebrates thirty years this month since the Boler family took ownership of the property in 1984. Originally launched as Mere Golf and Country Club, the resort was bought by the late father of Mark Boler - the present owner - and became renowned for its championship golf course and country club. Co-owner and CEO, Mark Boler, started running the resort, with Chairman, Gary Corbett, with a plan to re-develop the property. His vision of the future came to fruition with a £15m redevelopment, including the introduction of a brand new 81 bedroom hotel.
“It’s been an incredible 30 years since my family became involved in the resort and for me personally, the most exciting part has been the opportunity to transform the resort and realise its potential,” commented Mark Boler, CEO, The Mere Golf Resort & Spa.
Boler continues: “Over the past two years, we have been able to strongly define our operational success which we base on three things: our team, our ability to respond quickly to customer feedback and our constant determination to deliver first class service. We’re gaining excellent feedback and the awards we’re securing is a testament to this team ethos.”
Since its re-launch in March 2012, The Mere has secured five awards including Cheshire & Lancashire Life’s Hotel of the Year and TripAdvisor’s Certificate of Excellence. The resort has since grown in all areas of its business, securing an industry-leading increase in room rate by 10% this year and hotel capacity by up to 78.5%. The Mere has also received recognition for its leadership strategy with its head of HR, Jane Hubbard, recently being appointed as a Fellow of the Institute of Leadership and Management.
Chairman and co-owner, Gary Corbett, comments: “We seized the opportunity for growth in 2012 and despite the harsh market conditions; we took the bold step of investing in the re-development. The result – only two years on - is sustained growth in all departments and a successful operating model which we believe will be fundamental to taking The Mere brand forward over the next thirty years.”
This confidence is also supported by a renewed buoyancy in the British tourism and hospitality sector as the British Hospitality Association reported recently that it is continuing to grow and last year revenues of £89 million were reported on the domestic tourism market. This provides further optimism for growth for independent hotels such as The Mere which expects to 10% growth in revenues in 2014.
“We are continually looking to improve our customer proposition. In fact, we are looking at further reinvestment to enhance the resort and improve our services to guests and members,” commented Boler. “We have just appointed a new executive chef and are looking at improvements in our food and drink proposition and we are also looking at ways of enhancing the golf, spa and leisure facilities which continue to be a hugely popular draw to the resort.”