The new loyalty programme replaces NH World, the Group’s first loyalty programme launched in 2004, which currently has over three million members across the Group’s key markets in Europe (Spain, UK, Italy, Benelux and Germany) and Latin America (Mexico and Argentina). The new REWARDS programme is expected to deliver significant membership growth.
The REWARDS programme is part of NH's strategic plan for the years ahead, offering a guest value proposition that provides every guest with a tailored experience and added benefits; an experience that provides a memorable, surprising experience at every visit.
The REWARD scheme has four new membership categories: Platinum, Gold, Silver and Blue – based on the number of overnight stays during a one-year period; each category has its own exclusive benefits, discounts and introductory welcome gift.
To mark the launch of NH Hotel Group REWARDS, NH is giving away a free night’s stay to all current NH World members and any new members signing up for the new programme before January 31st 2014. Members will be entitled to make use of their free night after their first stay as members of the new programme and will have until March 31st to redeem it on any weekend break, subject to a minimum two-night stay.