The £14million, four-star, extended-stay hotel is situated at Martineau Place with an entrance on Corporation Street, opposite House of Fraser, a location chosen for its close proximity to both Birmingham’s business hub, Colmore Row and its shopping district.
Offering 168-suites, the hotel is aimed primarily at the extended-stay business market. It will offer a home away from home to business professionals travelling for work, with all suites finished to a high specification and offering a mix of domestic and hotel services. Staybridge Suites Birmingham will also have the first two and three bedroom suites for the brand in Europe. Guest amenities will include free Wi-Fi throughout the hotel, fully-equipped kitchens in all rooms, a “hub kitchen” with complimentary breakfast, a laundry room, exercise room, and a 24/7 deli-style pantry.
Chris Falcus, Staybridge Suites Birmingham General Manager said, “Our extended-stay hotels are designed to offer professionals all the comforts of home when travelling for work. With the growing number of business travellers in Birmingham, it made sense for us to open our doors in the city centre. The location was key for us and the hotel represents not only a good investment in Birmingham’s business community but also in the regeneration of this area of the city.”
Mike Greenup, Vice President Brand Management, IHG, Europe adds: “We’re very excited to see Staybridge Suites expanding throughout the UK. The city of Birmingham is the economic heartland of the Midlands and offers a perfect solution to the business traveller looking to make the city their home for a short period. This new addition to the estate sets us apart from anything else in the market, providing the unique offer of a home away from home for our extended stay guests. Staybridge Suites has always resonated with guests in the UK, hence why our other award winning properties have proved so successful and much loved amongst guests."
With over 180 hotels across America, the Birmingham development marks the fourth Staybridge Suites to open in the UK, following the success of its Liverpool, Newcastle and London Stratford City, counterparts. Adding to the accelerated growth of the brand in Europe, IHG recently announced the signing of its second property in the capital, Staybridge Suites London Vauxhall.