UK runners up develop communication toolInternational Hotel Group NH Hoteles, Europe’s third-ranked business hotel chain, recently supported a four-day competition in which Europe’s top tech communities compete against each other to launch new technology businesses. Six buses from around Europe, each hosting over 20 budding entrepreneurs, travelled around Europe developing ideas for new businesses from scratch.
The UK bus, which travelled to Vienna via London, Antwerp, Zurich, and Munich, brought together 21 coders, designers, and business experts. The 21 “buspreneurs,” who did not know each other beforehand, formed teams around four business ideas on the first day of the event and spent the next days building their products and developing business plans. Along the way, the tour participants stopped at entrepreneurial hubs around Europe to receive feedback on their ideas.
HIVE, a product developed by five budding entrepreneurs on the StartupBus UK, was the runner-up at the European StartupBus finals that took place at the Pioneers Festival in Vienna. HIVE is a communication tool aimed at facilitating communication in small teams.
As a major sponsor of the 2013 StartupBus Europe, Maarten Markus, Managing Director for Central Europe & Benelux, France, United Kingdom, and Africa at NH Hoteles, and one of the competition judges commented: “We are delighted to be part of a project as special as this one; a project that supports entrepreneurs and encourages anyone with a business idea to develop it.
“Talent management, motivation, and teamwork are just some of the pillars on which the corporate culture of NH Hoteles is built. The company fosters these values by supporting initiatives such as StartupsBus Europe.” Jan Rejeski, one of the StartupBus tour organisers added: “StartupBus is about more than just developing a business from scratch in four days. The tour bolsters a culture of innovation in the UK by giving entrepreneurs access to a global network of like minded individuals.”
As part of the sponsorship, during the trip NH hosted all the entrepreneurs at their European hotels. Each finalist also received a break at one of NH’s 400 hotels.