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Il Salviatino and Palazzo Victoria join Preferred Boutique

The Salviatino Collection, one of the leading portfolios of luxury hotels in Italy, recently signed a deal with branding, distribution and marketing leaders Preferred Hotel Group.
Preferred Hotel Group will represent The Salviatino Collection’s two sumptuous properties. Nestled in the rolling hills right on Florence’s doorstep, the palatial fifteenth century villa Il Salviatino was the first property to join the collection last September. This will shortly be followed by its sister property Palazzo Victoria, an intimate city centre bolthole in Verona, which will join the group in November 2013.

The alignment with Preferred Hotel Group illustrates The Salviatino Collection’s commitment to maintaining its reputation as an eminent luxury holiday and lifestyle brand, with a focus on service excellence, quality product and design aesthetics which stay true to the salient surrounding area and heritage.

“We are delighted to have made this move to affiliate the Salviatino Collection with such a prestigious organisation as Preferred Hotel Group,” commented Marcello Pigozzo, President and CEO of MPg, the enterprise behind The Salviatino Collection. “The group shares our vision for superior customer service, exceptional sales and marketing initiatives all of which come together to deliver the highest level of luxury in the hospitality industry… We look forward to a long and mutually beneficial relationship as both companies continue to grow strategically and internationally”.

Launched in 2005, Preferred Boutique has rapidly emerged as a brand that defines the boutique hotel experience for travellers. Its member hotels, all of which have 100 rooms or less, are categorized into four inspirational themes – Classic, Design, Adventure and Resort. All celebrate the art of travel and emphasize the palette of personal experiences that await each guest.

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