The line is overseen by London-based designers Project Orange, responsible for a number of high profile projects, including a concept room at The Hoxton Hotel, working in conjunction with Priya Paul, Chairperson of The Park Hotels.
Zone by The Park properties will be priced at the £50 – £70 mark, and will bring a new level of design-forward hotels to the mid-market Indian hotel sector.
The hotels will be situated both in India’s largest cities, as well as lesser known destinations. There are currently four hotels in the pipeline. These are in Delhi and three less explored, culturally rich destinations: Raipur, the capital of Chattisgarh, a state renowned for its natural beauty (scheduled to open in Q1 2014); Dehradun, the capital of the Uttarakhand, the birth place of yoga and Coimbatore, the second largest city in Tamil Nadu.
The Park Hotels have been pioneers in the hospitality market since their inception and again will lead the way by creating a high standard of affordable hotel, following on from the rising stock of quality mid-market offerings in the west.
Drawing from The Park Hotels’ strong emphasis on design, the concept will see interactive and buzzing spaces with creative and playful interiors, great restaurants, bars and nightlife.
The hotel design seeks to establish a connection between the traveller and the place by creating a contemporary collage of the country and its’ traditions. Notably, the public areas are inspired by the traditional market bazaar – a place where people meet and engage in a friendly and informal atmosphere.
“Though different from The Park, we wanted to create a brand that would channel its inimitable spirit. A new brand with a new vision for the global citizen.” said, Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Ltd.
“Zone will cater to the gap in the Indian hotel market for the burgeoning Indian middle class and discerning international traveller looking for more affordable travel” said Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited.