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High-Fashion kick starts the Andaz Salon Series at Andaz Amsterdam 

Hotel Andaz Amsterdam Prinsengracht and the Dutch Fashion Foundation introduce “A String of Pearls”, a series of five remarkable ‘pearls’ or events with a specific focus on Dutch fashion talent.  A String of Pearls marks the official launch of the Andaz Salon Series in Amsterdam, and each local cultural event is led by an up-and-coming industry insider in the areas of music, art, fashion, food and film.

In order to encourage interaction and stimulate conversation and inspiration, an exclusive lunch will be held at the Chef’s Table of the Bluespoon restaurant followed by cocktails in the bar of the hotel.  A String of Pearls provides the opportunity to meet and be inspired by some of the most prominent Dutch designers in an international context.  The director of the Dutch Fashion Foundation, Angelique Westerhof, is a cultural insider.

Each of the pearls in the series highlights a different designer inclding Elsien Gringhuis, Sjaak Hullekes, Mattijs van Bergen and Spijkers en Spijkers.  Designer Linda Valkeman will host a special creative workshop in which participants will get an active introduction to the world of experimenting and moulding.

“As a hotel we want to inspire and bring our rich local culture closer to our guests and neighbours. To this end we provide a stage for creativity and emerging talents, among others through the Andaz Salon Series.”, said Toni Hinterstoisser, General Manager Andaz Amsterdam Prinsengracht.  “We are therefore delighted and excited to partner with the Dutch Fashion Foundation and put a spotlight on these brilliant Dutch designers against the backdrop of our hotel”, he said.

“Through my cultural ambassador-ship with Andaz Amsterdam Prinsengracht, and Andaz Hotels globally, it was very inspiring to develop the concept behind ‘A String of Pearls’”, says Angelique Westerhof, director Dutch Fashion Foundation. “The Dutch Fashion Foundation and Andaz Amsterdam Prinsengracht have joined forces to cherish top talent in an intimate and effective manner appropriate to the current economic climate.”

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