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Carlson Rezidor raises £205,000 for charity during 10th annual Responsible Business Action Month

Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, celebrated its 10th Responsible Business Action Month in September: The group’s hotels across Europe, the Middle East and Africa organized almost 700 activities and raised £205,000 for charity during the month, including £90,000 for Carlson Rezidor’s charity partner World Childhood Foundation.

Childhood is an organization under the patronage of Queen Silvia of Sweden and focused on aiding children at risk for abuse and exploitation. An additional £115,000 was collected for a series of local charities in more than 260 communities in 70 countries.

In the UK, 34 hotels joined forces to raise just under £30,000 in the 30 days of September in support of national charity partner Variety, the Children’s Charity, and a number of other worthwhile causes.

“We have raised more funds than ever before – I want to thank each and every one of our 35,000 employees who have participated in this years’ Responsible Business Action Month”, said Wolfgang M. Neumann, President & CEO at Rezidor. “We want to do sustainable business and support the hundreds of local communities we are living in – this is how we make a difference”, continued Neumann.

The list of Carlson Rezidor’s innovative fundraising and volunteering actions included:
• Quids for kids in the UK, whereby guests of all 34 hotels are given the option to add a £1 donation to their bill – with funds being split equally between Variety, the Children’s Charity and the World Childhood Foundation.  UK hotel team members actively pursued charity funds in a number of other ways throughout the month: Team members participated in the challenging Man vs. Mountain challenge on Snowdonia whilst others ran the Great North Run.  Car boot sales, cake and cookie sales, an innovative Penny Board draw and team cycle challenges, all added funds to the charity pot.
• The popular charity drive “The Box Appeal” in the Middle East: 15 Radisson Blu- and Park Inn by Radisson hotels in 7 countries distributed 15,000 boxes filled with necessities to laborers and people in need. This equals a donation in kind of about 300,000 EUR.
• Three Carlson Rezidor hotels in Amsterdam organized an 18-hole Street Golf event in the business park around the group’s Schiphol Airport hotels. To top it off, golfers could try to land a golf ball in a convertible car parked 100 m away. The event raised 11,000 EUR for KIKA, a Dutch fund supporting children suffering from cancer.
• A Radisson Blu team cycled the 750 km of the Baltic Way and collected 10,000 EUR for “the Care Mobile”, a mobile clinic bringing healthcare to children in remote Latvian villages.
• 61 hotels helped to clean up their local surroundings in World Cleanup 2013. Together they collected 17,000 kg of waste or about 340 large garbage bags.

Carlson Rezidor also brought Responsible Business Action Month online: With the support of suppliers and business partners, an eBay auction for World Childhood Foundation sold hotel stays and exclusive products. In total 9,000 EUR were collected. And members of Club Carlson, the global loyalty programme of Carlson Rezidor, donated close to 2,300,000 points to World Childhood Foundation in conjunction with the campaign. The Carlson Family Foundation then matched the value of these donations.

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