The contract was signed in Centara’s head office in Bangkok on 29 July 2013 with developers Yencomad Construction Plc, represented by Mr Yemeru Nega, Ms Mekdes Ayele and Mr Asamnew Barega Birgane. The hotel is under construction and is expected to open in December 2017.
“We are very proud to be announcing our first hotel on the African continent, and believe this reflects the growing reputation of the Centara brand overseas,” says Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts.
“Our Thai-style hospitality and our proven track record in hotel and resort management are now increasingly accepted by international investors who know they can rely upon Centara to attract guests from around the world to their properties.”
Centara Hotels & Resorts is following a policy for growth in the Indian Ocean region and strategic destinations in Africa. The company opened its first resort in Mauritius early this year, and will be opening a second under its premium five-star brand in December.
“We firmly believe that our track record as both an owner and management company places us in a very advantageous position for expansion in Africa, where there is enormous potential,” says Chris Bailey, Senior Vice President of Sales and Marketing of Centara Hotels & Resorts.
“Ethiopia is an exciting destination and we believe that our reputation and our Thai management style will combine with our growing customer base around the world, generating global business for what will be an outstanding new hotel in Addis Ababa.”
Centara Grand Addis Ababa Hotel Ethiopia is a new-build property, located on 6,742 square metres of land at Africa Avenue. As part of Centara’s premium five-star brand, the hotel will have at least 300 rooms, three restaurants and one bar, and extensive meeting and banqueting facilities. A Spa Cenvaree, fitness club, swimming pool and kids’ club will all be featured.
The signing took place at M23, Centara Grand and Bangkok Convention Centre at CentralWorld.