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The Peninsula Hotels “Think Pink” again with awareness and fundraising campaign in October

The Peninsula Hotels Think Pink
For the third consecutive year, The Peninsula Hotels in Asia and North America are once again showing their support for Breast Cancer Awareness Month throughout October with “Peninsula in Pink” – the groupwide campaign to raise both awareness and funds, with signature pink-themed promotions including afternoon teas and a specially designed pink ribbon pin, with a percentage of the proceeds going directly to breast cancer-related charities in each destination.

This year, new group initiatives include an organic-inspired Naturally Peninsula in Pink menu in each hotel’s Lobby to promote healthy eating, with recipes available online and a donation for each item or set sold. Limited edition “Peninsula in Pink” desserts ranging from chocolates to macarons are on offer. Guests can also pamper themselves with the new “Pretty in Pink” spa package.  

Individual hotels are also offering a collection of additional fund-raising initiatives, with highlights including The Peninsula Tokyo’s charity gala dinner, where guests will have a front row seat at Japan’s first fashion show of “Neo-Chinese chic” by Tokyo’s newest luxury fashion brand Shiatzy Chen in celebration of its debut in Japan and first boutique opening at the hotel. Nail polish brand OPI is partnering with The Peninsula Shanghai to paint the nails of all female staff with their “Pink of Hearts” limited edition breast cancer awareness polish, now in its seventh year. The Peninsula Beijing is hosting a Pink Art Exhibition and Auction, while on the transport front, Bangkok’s riverboats sport large pink ribbon logos, and the MINIs in New York and Chicago carry the pink ribbon motif on their doors – and in Chicago take patients to and from their cancer treatments.  

Breast cancer is the most prevalent cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide and nearly one in four female cancer sufferers. The most common cancer in women in both developed and developing areas, it is the principal cause of death among women globally. Though far less common than in women, it is also possible for men to develop breast cancer, accounting for approximately 1% of all breast cancer cases.  

With these grim statistics in mind, The Peninsula Hotels are harnessing their resources with “Peninsula in Pink” at all hotels, with each Peninsula hotel partnering with a local breast cancer organisation in their respective destination for fund- and awareness-raising.   

While each hotel offers its own collection of pink initiatives, a signature attraction across all hotels will be the “Peninsula in Pink” Afternoon Tea. Through the years, the Peninsula Afternoon Tea has become a hallmark feature of every Peninsula hotel around the world, and so each hotel has created a pink-themed tea for the month of October, offering a selection of pink-hued cakes and pastries in addition to the traditional scones, clotted cream and preserves. A donation will be made to the respective hotel’s designated local breast cancer charity for every “Peninsula in Pink” Afternoon Tea sold.  

An exclusive “Peninsula in Pink” pink ribbon pin has been designed to mark Breast Cancer Awareness Month. It is available for sale in each hotel, with a donation for each pin sold. “Peninsula in Pink” starts on arrival, with some hotels illuminating their entrances in pink and garlanding the traditional Chinese stone door lions with pink ribbons. All hotels’ flower arrangements will be pink, and all staff will wear the specially designed Peninsula pink ribbon pin.

Each Peninsula hotel will also work closely with their local breast cancer organisation, with hotel teams participating in breast cancer walks, runs and other activities, together with a range of additional initiatives including leaflets placed in guest rooms and public areas and seminars planned for female guests and hotel staff.

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