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Pin.Pack.Go: Four Seasons harnesses the power of Pinterest

Pin.Pack.Go: Four Seasons infographic
As more and more travellers take to Pinterest to plan their next adventure, Four Seasons Hotels and Resorts introduces Pin.Pack.Go, a new trip planning service that re-imagines the way travellers share and receive travel recommendations.
An industry first, Pin.Pack.Go leverages the power and popularity of Pinterest to connect guests with Four Seasons local experts worldwide.

Knowing the thrill of travel adventure begins long before a guest ever sets foot on a Four Seasons property, Pin.Pack.Go provides a new opportunity to engage guests early on in their trip planning process, making Four Seasons a part of the adventure from the very first pin.

Whether guests dream of star-gazing in the Serengeti or martinis on Mumbai’s highest rooftop patio, Four Seasons local experts will point them in the right direction, transforming their dream itineraries into reality.

To receive personalised recommendations from Four Seasons local experts, upcoming guests are encouraged to:
1. Create a Pin.Pack.Go board on Pinterest
2. Leave a comment on the Pin.Pack.Go pin indicating which Four Seasons you'll be visiting.
3. The Four Seasons hotel you specified will follow you on Pinterest. Follow back and invite the hotel to pin as a collaborator on your board. The hotel's local experts will pin recommendations filled with insider knowledge and hidden gems.
4. Pack and Go!
“Photo sharing platforms like Pinterest are transforming the way our guests plan their trips, share ideas and select travel destinations,” said Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts.

“Pin.Pack.Go extends the Four Seasons culture of service far beyond our property walls creating new opportunities to provide guests with personalised recommendations and insider knowledge well before their trip begins.”

Four Seasons was the first luxury hotel company to establish a global presence on Pinterest, with a primary Four Seasons page, a Four Seasons Bridal page and more than 70 active property pages across all regions – from Los Angeles to Paris to Bangkok to Bora Bora and beyond.

Four Seasons continues to set the bar in social media engagement, leading the industry with continuous evolution and innovation. In 2013, Four Seasons received three Travel + Leisure Social Media in Travel and Tourism (SMITTY) Awards, including Best Hotel Chain. With a strong presence on Facebook, Twitter, Instagram, Youtube, Google+, Vine and more, Four Seasons continues to meet guests where they already are, embracing the power of social media to deepen guest engagement in meaningful and relevant ways.

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