The Nitenite Hotel, located in the heart of Birmingham city centre, was one of Europe’s first Japanese-style ‘pod’ hotels with more than 100 windowless rooms. The hotel was put up for sale in August 2011 after its parent company, Nitenite Holdings, entered administration.
Harj, who has existing hotels in the UK and new hotels under development, took over the hotel in March 2013. The buyout has saved over 20 local jobs, with plans to create more roles over the coming months.
Harj Mattu, said: “I am delighted to be adding the Nitenite Hotel to my portfolio of hotels and taking on the Nitenite brand, which has a strong customer base and unique position in the market place. Although it has been in administration, the hotel has continued to trade successfully over the last 18 months.
“Working in the hotel industry for a number of years, I have seen a real shift in the market from full service hotels to limited service hotels and more ‘pod’ style rooms. Nitenite was ahead of its time, being one of the first ‘micro boutique’ style hotels in Europe when it first opened in 2006, offering affordable luxury with all the hotel room amenities required within a compact space.
“When I saw that Nitenite was on the market I knew it was a great opportunity to grow the brand and concept and expand into similar cosmopolitan cities across the UK and Europe.
“Being from Birmingham, I am passionate about the city and what it has to offer and am excited at the prospect of taking a brand that was originally born in the city out to an international market.”
Based in the heart of Birmingham city centre the Nitenite hotel is within walking distance from New Street train station, and only ten minutes from Birmingham International Airport. The hotel also has the International Convention Centre (ICC) Birmingham and National Indoor Arena (NIA) on its doorstep.
Location was another key factor in Harj’s decision to buy the hotel: “Nitenite is ideally situated for the corporate and weekend leisure market, with all local amenities within a short walking distance. Weekend guests have told us it’s cheaper to stay at the hotel then get a taxi home after a night out.”
Harj and his team are investing over a million pounds refurbishing the hotel facilities, including a complete transformation of the hotel reception and lobby area to enhance the guest experience and add value to the brand.