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Glasgow City Marketing Bureau celebrates record breaking year for its Conference Ambassador Programme

Aileen Crawford, Head of Conventions at Glasgow City Marketing Bureau
Glasgow City Marketing Bureau is celebrating a record breaking sales year for its award-winning Conference Ambassador Programme.  
The Bureau has reported new figures which confirm that ambassador linked conferences for the financial year of 2014/2015 accounted for 50% of total conference business secured to the city.  
This equates to a comparative 15% increase from the previous financial year (2013/2014), where ambassador linked conferences totalled 35% of the overall business confirmed.

More than £70 million worth of ambassador linked conferences was secured in 2014/2015 in the year that marks the 25th anniversary of the Conference Ambassador Programme, the first programme established in the UK.  

Conferences won this year include:
-       All Energy 2015, 2016 and 2017 – academics at the University of Strathclyde, led by Principal Professor Sir Jim McDonald, play a pivotal role in the delivery of the conference which has been confirmed for three consecutive years. It will be worth £4.8 million per year to the local economy, attracting 4000 delegates.  

-       The bid for Meeting of the European Society of Paediatric Gastroenterology 2019 (ESPGHAN) was a joint win for local ambassadors Dr Richard Russell and Dr Richard Hansen, both Consultant Paediatric Gastroenterologists at Glasgow’s Royal Hospital for Children.  This meeting will welcome 4500 delegates and will inject £7.2 million to the local economy.  

-       The European Society for Sports Traumatology, Knee Surgery and Arthroscopy (ESSKA) Congress 2018 will attract 2500 delegates over four days, injecting £4million to the local economy. The conference was secured to the city by GCMB in partnership with Mr William Leach of Glasgow’s Western Infirmary, Dr Mark Blyth of Glasgow Royal Infirmary and Mr Frederic Picard of the Golden Jubilee National Hospital.

-       European Association for Chinese Studies EACS 2018 was led by ambassador Dr Minna Torma, Lecturer in Chinese Art at the School of Culture and Creative Arts at the University of Glasgow. This will welcome 500 delegates with a £1 million estimated economic benefit to city.  

Glasgow’s Conference Ambassador Programme has steadily grown to a pool of more than 1700 influential individuals, all central to the development of world leading research with global impacts. Each ambassador plays a pivotal role in helping the city drive success across a multitude of sectors including; low carbon industries, education, medicine, life sciences, engineering, design and manufacture.  

Glasgow targets high value conferences with specific links to the city’s academic strengths. The strong existing partnership framework is attractive to prospective organisers who are reassured that their conference will be delivered to the highest professional standards.  

Aileen Crawford, Head of Conventions at Glasgow City Marketing Bureau, said: “This year has been a milestone year for our award-winning ambassador programme. Not only have we celebrated our 25th anniversary but we’re also marking a record breaking sales year; underpinning the value of Glasgow’s esteemed ambassador community.  

“As a city with a rich history of innovation and with the largest academic community in Scotland, it was natural that Glasgow established the first Conference Ambassador Programme in the UK.  

“We have set the tone for our competitors and are frequently referenced in global media for the work of the programme, for example; the unique level of support we provide that isn’t available in other European cities.  

“By assisting our ambassadors we maximise the impact of the conference whether it’s in terms of policy, public interaction or economic benefit. We have strategic relationships to work in partnership at the highest levels in the universities.  

“We look forward to continuing this successful relationship with our shining lights; here’s to the next 25 years!”

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