The revolutionary service, founded by Glasgow City Marketing Bureau (GCMB) in 2012, was devised to deliver real benefits to conference organisers and their delegates through innovative new market solutions.
In September 2014, 2,600 delegates attended the Société Internationale d'Urologie (SIU) conference in Glasgow’s Scottish Exhibition + Conference Centre (SECC) generating more than £4.9m to the local economy.
As part of the five-day conference, GCMB worked with the Montreal based conference organiser to stage an impactful health event in a city-centre shopping centre with high footfall.
The SIU team – working with charity partner Prostate Scotland – held a public awareness event in Glasgow’s St Enoch Centre to raise awareness about the disease, which affects one in two men in Scotland.
Adam Gaines, Director at Prostate Scotland, said: “Organisers from SIU and GCMB approached the team at Prostate Scotland because they were interested in holding a public awareness event to provide information and link the conference to the city of Glasgow. This was a superb opportunity for us to directly engage with the public creating a vehicle to exchange knowledge about a highly important health issue.
“The engagement was really positive with a lot of people passing through and stopping at the stand. The issues in the conference are highly important and this was a great way of making them relevant to the people of the city. GCMB was fantastic, they were the catalyst in bringing this event to fruition.”
In November last year, in conjunction with the European Public Health Conference (EPHC) taking place in Glasgow, GCMB’s Convention Bureau held a coffee shop conference in the city’s iconic Winter Gardens inviting expert speakers to lead discussions with members of the public about prominent health concerns.
Delegates, GCMB staff and key speakers further promoted the benefits of a healthy active lifestyle by cycling a route from the SECC to the city’s Winter Gardens and back again using the city’s popular bike hire scheme, NextBikes.
Dineke Zeegers Paget, Executive Director of the European Public Health Association (EUPHA), said: “The European Public Health Conference had never included activities aimed at the local population of the city where the conference is organised. That is, until Glasgow 2014.
“We had a very positive experience discussing public health in Glasgow which was an eye-opener both for us, the public health professionals, and hopefully also for Glaswegians. We now intend to continue this hands-on approach at future conferences.”
Aileen Crawford, Head of Conventions at Glasgow City Marketing Bureau, said: “Since its inception three years ago, our You First initiative has gone from strength to strength.
“When we set out our ambitions for a revolutionary new service, our focus was clear; to make sure the needs of our conference organisers were central to our goals whilst creating a lasting legacy in the city.
“Working alongside SIU and the EPHC has allowed us to continue to deliver on these objectives to provide tangible added value to the organiser whilst reinforcing Glasgow’s position as an innovative, forward-thinking and world-class conventions destination.”