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MSC Cruises introduces new high-end partnership

MSC Cruises, the Swiss-based world’s largest privately-owned cruise line and market leader in Europe, South America and South Africa has today announced an exclusive partnership with global hairstyling brand Jean Louis David. In another industry-first, the Company will introduce Jean Louis David salons across its fleet by the end of the year.

The new service will further enhance the already wide and continuously enhanced range of beauty and wellness amenities exclusively available on board as MSC Cruises’ guests will now be able to benefit from a whole host of high-end hair styling services from Jean Louis David trained stylists whilst at sea.

It can be a challenge to find the time to have a haircut before a holiday, similarly managing hair styling in different climates whilst away can be tricky. MSC Cruises guests will now have access to a comprehensive range of high-end, exclusive hair styling salon services allowing them to indulge in top to toe pampering and look fantastic, whatever the occasion. The complete offering includes everything from a shampoo and style through to a hydrating oil therapy to revitalise hair.

Gianni Onorato, Chief Executive of MSC Cruises, commented: “This latest announcement reflects our long term commitment and strategy to bring our guests an ever broader set of unique and often exclusive experiences across our fleet through true, end-to-end partnerships with world-class experts in their field. MSC Cruises and Jean Louis David identified in each other the ideal partner to bring this top-class service to the world of cruising. Furthermore, this partnership brings to life the elegant side of the Mediterranean that lies at the heart of the MSC Cruises brand.”

Mr Onorato continued, “Having another internationally recognised, best-in-class brand on board means that our guests can trust that they will receive the highest standards of service from exclusively-trained stylists who will not only deliver outstanding care but will feature the latest trends in hairstyling. The announcement adds to an offering that already includes the luxurious MSC Aurea Spa where guests can be pampered from head to toe.”

Jean Louis David is an innovator in the world of hairstyling and is dedicated to excellence in service, thus mirroring key values of MSC Cruises and its guest offering. The brand is internationally recognised, with over 1,000 salons worldwide and the new partnership sees the initial opening of 11 salons at sea with plans to provide this service on the new ships that will be launched in with MSC Meraviglia in June 2017.

Mr Franck Provost , owner of Jean Louis David comments: “Just like MSC Cruises, Jean Louis David has always sought excellence in customer service. Both brands offer fashion and lifestyle experience so bringing them together makes immediate sense when it comes to enhancing beauty and providing pleasure and wellbeing. A cruise is a wonderful and special experience for each person, so we are proud to rise to the challenge of adding to the never-be-forgotten holidays.”

The salon stylists on board the ships will be expertly trained by Jean Louis David specialists, who are always at the forefront of the latest styling and hair care trends. Not only that, but treatments will represent great value for money with land-based pricing extended on board.

A range of well-known Jean Louis David products will be available in the salons for purchase either for use on board use or for guests to take home.

The first Jean Louis David salons are already open on MSC Preziosa, MSC Fantasia and MSC Poesia. Guests can expect to see the new salon opening across the entire fleet by the end of the year.

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