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Cunard announces partnership with  luxury lifestyle brand Aspinal of London

Cunard, Aspinal of London luggage

Quintessentially British premium lifestyle brands collaborate on board the
majestically remastered Queen Mary 2 

On board Cunard’s newly rejuvenated flagship Queen Mary 2, passengers will soon be able to enjoy a unique and indulgent retail experience with the partnership of Cunard and high-end lifestyle brand Aspinal of London.  


Guests will delight in an exclusive and elegant collection created and produced in the distinctive Aspinal of London design, effortlessly balancing contemporary fashion with practicality, with a superior quality that is reflective of the luxurious Cunard experience.

The co-branded Cunard and Aspinal collection on board will feature one of Aspinal’s most iconic items, their refillable travel journal, ideal for the Cunard passenger in mind.    

Alongside the exquisite co-branded travel collection, the Aspinal range of women’s designer handbags and purses, men’s wallets and luxury leather gifts are available. From vibrant bold colours to neutral tones there will be something to suit the tastes of all passengers.  

To celebrate the partnership between the brands even further, Aspinal will have the luxurious and affordable Pegasus Collection on board, to coincide with the first QM2 Transatlantic fashion themed crossing to New York, which takes place the first week of September. The arrival of the QM2 in to New York coincides with start of New York Fashion Week 2016, with the ship sailing past The Statue of Liberty arriving that morning. Aspinal will have their global exclusive launch of Pegasus this August with Harrods after which the range will be available, as an exclusive on board QM2 for the duration of the Transatlantic crossing to New York. Harrods and the QM2 will be the only two places to buy the range until QM2 arrives in New York at the end of transatlantic fashion week.  

Aspinal’s Pegasus Collection is created with award-winning graphic artist Emma Shipley and feature an ethereal pearl white Pegasus figure, surrounded by hand drawn constellations, planets and galaxies. The beautiful Pegasus designs are digitally printed onto key bag silhouettes and silk, twill and cashmere.  

Angus Struthers, Director, Cunard said: “We are delighted to collaborate with such a prestigious brand, Aspinal of London. The exclusive elegant travel collection for Cunard is reflective of both the luxurious Cunard experience, Aspinal’s timeless craftsmanship and inspired by two iconic brands. Guests who purchase this classic piece will now take home not only an extraordinary experience onboard the Queen Mary 2, but an exquisite memento of their journey at sea.”  

Mariya Dykalo, Creative Director, Aspinal of London added: “We are really excited to be partnering with Cunard who share our love of style and travel. Our co-branded collection is exclusive to Cunard and only available on their ships, which makes the collaboration even more special.”

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