Through investment in infrastructure and the building of a dedicated cruise liner terminal, Malta has managed to attract a considerable segment of Europe’s cruise passengers.
The largest passenger growth was recorded from the Italian and Spanish markets, which rose by 35,274 and 18,894 respectively.
Some of the other key drivers behind Malta fast becoming one of the most important cruise ports in Europe is location, situated in the centre of the Mediterranean, it’s easily accessible to all. In addition, unlike other ports, when passengers arrive in Malta they are greeted by the unique natural beauty of the Grand Harbour and its historic surroundings. This differs to other destinations, where ships are often berthed in commercial ports.
These factors have not only helped Malta stand out in the cruising industry but it is now being recognised for its efforts. Malta was named as one of three finalists worldwide for the category ‘Favourite Destination’ at the very first Wave Awards ceremony held in London last month, as voted for by over 27,000 cruise enthusiasts. The awards celebrate excellence within the cruise holiday sector from both a consumer and trade perspective.
Last month, Valletta Cruise Port received the ‘Best Mediterranean Port & Destination’ award at the 9th edition of the Cruise Excellence Awards, held in Cartagena, Spain, recognising the protagonists of the cruise industry in 13 categories.
‘The cruise industry is one of the fastest growing segments of the travel industry and our aim is to successfully evolve Malta from a one port call destination to a home porting one. With the increasing popularity of cruise holidays, we continue to improve our product offering, the recognition from these prestigious awards encourage Malta to further develop its cruising industry and to expand as much as possible.’ said – Peter Vella, UK Director for the Malta Tourism Authority.