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Rewards points giveaway to celebrate CLIA Cruise Week in style

Agents have a host of treats and sales tips to look forward to during CLIA Cruise Week 2015 as the Celebrity Cruises sales team and senior leadership team head out across the UK and Ireland on a sales blitz visiting over 1,500 trade partners.

The sales blitz is to maximise agent engagement in CLIA Cruise Week, and to share details of Celebrity Cruises’ new offer on 2016 European cruises which enables holidaymakers to purchase one cruise fare and then the second fare is half price. The campaign is being highlighted by Celebrity Cruises as ‘treat your loved one and love paying half’. Plus, Celebrity Cruises is also offering a host of bonus Celebrity Rewards points to agents throughout the sales blitz.  

Agents can earn more points, and therefore have the chance to redeem these points for luxury prizes, by taking advantage of the following offers:
• Make a balcony accommodation and above booking between 2 September 2015 and 2 November 2015, for travel at any time, and earn a bonus 1,500 Celebrity Rewards points
• Show any member of the Celebrity Cruises team a copy of the teaser postcard being mailed ahead of CLIA Cruise Week and earn an on-the-spot additional 500 Celebrity Rewards points  

The Celebrity Cruises sales and management team will be equipped with a grass frame, representing the on-board Lawn Club, to capture agent selfies. The pictures will be shared on social media using the hashtag #CelebrityLovesAgents.  

Plus, the 1,500 agents visited on the Celebrity Cruises sales blitz will be hand-delivered a new toolkit. The sales support pack features selling tips for the new treat your loved one and love paying half campaign, information on highlighting to clients why they should choose Celebrity Cruises, and comprehensive details on how agents can earn more Celebrity Rewards points and therefore enjoy further exclusive gifts.  

Jo Rzymowska, managing director, Celebrity Cruises UK and Ireland, explains: “I’m really excited to join our sales team on the road and I will be gearing our agent partners up for a phenomenal CLIA Cruise Week. Our exciting offers, and bonus rewards points, will make 2015 the best year yet for selling cruises and I look forward to learning from agents how it is done.”  

The new buy-one-get-one-half-price offer – a chance for agents to ensure that their clients treat a loved one for less - allows the second person on selected European cruise bookings featuring an oceanview and above stateroom to holiday for half price. Agents simply need to secure the booking before 2 November 2015, and they have the added enticement of being able to offer customers a free Classic Drinks Package too.    

For example, a 14 night Scandinavia and Russia cruise in July 2016 on-board Celebrity Cruises’ Celebrity Eclipse costs from £1,950 for the first guest, and just £975 for the second guest based on two people sharing balcony accommodation in the offer.  

Launched in November 2014, Celebrity Rewards is the most comprehensive and generous agent loyalty programme in the travel industry. Offering rewards including cruise holidays, luxury perfume, handbags and even gadgets, Celebrity Rewards has over 5,000 registered agents who have already claimed over 16 million points from their Celebrity Cruises sales. Agents can register and track their point-earning progress at www.celebrityrewards.com.

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