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Azamara launches virtual travel experiences using Oculus Rift

Azamara Club Cruises is taking its commitment to Destination Immersion to a new level by unveiling the first of a series of 360-degree virtual reality experiences - Azamara 3DI.  Using the latest Oculus Rift technology, which has revolutionised video games, the luxury boutique line is the first company in the cruise industry to bring Destination Immersion to life in 3D, allowing guests to experience a cruise virtually.

From touring the onboard offerings of an Azamara ship, zip lining through a Costa Rican rainforest, taking a moonlit carriage ride in Cartagena, Colombia or sailing through the Panama Canal, the Azamara 3DI videos bring loyal and future guests as close to ‘being there’ as possible.  Using Azamara’s own Oculus Rift DK2 headsets and headphones, this sensory journey will showcase the Azamara experience at trade shows and industry events from June in the UK.  

“Committed to Destination Immersion by ensuring guests have longer stays in port, more overnights and night touring on all voyages, we continue to redefine the luxury cruise experience for the next generation,” says Larry Pimentel, President and CEO of Azamara Club Cruises. “Equally, we invest in our guests’ experiences both on and off of our ships which begins with their first Azamara touch point.  As travellers and travel partners research our offerings and itineraries, we need to arm them with the best tools possible to ensure they have the resources they need to make a well informed decision about which voyage is best for them.  Our new Azamara 3DI experiential series will be a game changer in vacation planning.”  

Richard Twynam, Managing Director UK & Ireland, Azamara Club Cruises said, “We are thrilled to be able to use Oculus Rift technology to demonstrate the Azamara difference to loyal and prospective guests, and we hope that this travel experience will inspire future holidays with us.”  

Azamara partnered with digital marketing agency VERB Interactive and Total Cinema 360 to concept and produce the Azamara 3DI virtual reality video experiential series. 

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