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Quantum sails in to change face of UK cruising

Royal Caribbean International’s latest new ship enjoys UK agent showcase

The world’s most technically advanced cruise ship has sailed into Southampton for the first time, ahead of a weekend of showcase events for UK and Irish travel agents. Over 500 travel agents are joining Royal Caribbean International’s new ship, Quantum of the Seas, ahead of its launch and the first paying guests arriving.

The ship – dubbed a ‘smart ship’ due to the phenomenal technology innovations featured on-board - has arrived in Southampton five months ahead of a sister ship with the same features and ground-breaking attractions being based from the UK city. In April 2015, Anthem of the Seas will be launched and named in Southampton ahead of an eight-month season based from the port offering cruises throughout the Mediterranean and Northern Europe.  

Stuart Leven, managing director, UK and Ireland, Royal Caribbean International, explains:   “We’re really excited to showcase the brand new Quantum of the Seas to our UK and Ireland travel partners and events this weekend ensure that they see first-hand the step change in cruising that our innovative ships deliver. The features on-board – from dodgems to skydiving and more – simply have to be seen to be believed. It is an incredible opportunity to ensure agents are familiar and confident about selling our ships ahead of the launch of Anthem of the Seas next year.”  

Royal Caribbean International is carrying on its tradition of firsts at sea with the new ship Quantum of the Seas, and both technical and architectural boundaries have been broken on-board. Never before seen on any land or sea resort, Quantum of the Seas features a glass capsule – the NorthStar - that extends 300 ft above sea level from the ship and rotates to offer 360 degree unobstructed views of the ocean or a port of call on a 15 minute sightseeing journey.  

Further highlights include radio-frequency-identification luggage tracking, virtual balconies, the fastest internet at sea and even robot bar tenders. Entertainment ranges from digital robotic screen extravaganzas supporting light projection and dance shows, to the full West End version of the smash hit Mamma Mia. Guests will also enjoy dodgems, skydiving, rock climbing and over 18 restaurants including Jamie Oliver’s first foray into dining experiences at sea.  

Stuart Leven continues:   “Throughout this year we have been ramping up our investment in agents, and we are heading towards 2015 at a whole new pace. From a new agent loyalty scheme, to ensuring that we welcomed as many agents as possible to a training day on-board Oasis of the Seas two weeks ago in Southampton, we are committed to working together to celebrate this step change in our business. Here at Royal Caribbean International we are bringing our newest and most exciting ships to the UK and European market which means great opportunities for agents to really grow their sales. It is an incredible opportunity for all.”  

Agents will join a two-night showcase cruise on-board Quantum of the Seas from Southampton, before the ship sails to New York on 2 November 2014 to be officially named and based in the city. Quantum of the Seas will then make cruise industry history in June 2015 when the ship becomes the newest and most strategically important ship from a global cruise line to be based in Asia offering cruises from Shanghai.  

In April 2015 when sister-ship Anthem of the Seas arrives in Southampton it is expected to welcome travel industry professionals ahead of its naming and official launch. The ships will offer 20 cruises ranging from three nights to 16-nights with a strong focus on shorter taster cruises as Royal Caribbean International continues to grow its share of the first-time-cruiser market.  Cruises even include those with late night departures from destinations such as Ibiza to attract more people who haven’t previously considered a holiday at sea.

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