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Celebrity Cruises takes to the streets of London with taxi campaign

Leading luxury cruise company Celebrity Cruises will this month depart from its normal UK ports of call and take to the streets of London with a dual out of home taxi advertising and social media campaign to raise awareness of the brand’s destination and luxury offers.

Starting at the end of April the three month campaign features a series of liveries and superside designs across over 600 taxis, including imagery of Celebrity Cruises’ own bubble chairs available for guest to recline and relax in whilst on board. The campaign will run until 13th July with creative developed by Glasgow based creative and digital agency Front Page.

Supporting the livery and superside design the campaign will incentivise Londoners to engage with the Celebrity Cruises brand as the next stop to Modern Luxury and consider a cruise holiday with the hashtag #LeaveLondonBehind which will also feature in the creative. A fortnightly ‘spotted’ social media campaign will encourage Londoners to tweet or Instagram images of the taxis with the dedicated hashtag to be in with a chance to win pairs of tickets to events taking place across the capital throughout the summer season, including Polo in the Park, Taste of London and Kew the Music. Sales-based incentives and competitions offering tickets to these summer season events will also be available to agents in the coming months.

2,500 taxis will also feature screens showcasing information about the Celebrity Cruises destinations in addition to a bespoke competition offering the opportunity to win a cruise holiday for two people via a dedicated landing page www.celebritycruises.co.uk/blackcab. Passengers can also enter the competition by tapping an NFC phone or scanning a QR code displayed on a panel inside the taxi. Artwork on the tipseats inside the taxis will also profile the competition.

Commenting on the campaign Jennifer Vieira Celebrity Cruises marketing and PR manager for London said, “The pre-summer season is a key booking period for holidays and we were keen to develop a campaign that not only raises awareness of the brand but also encourages direct engagement with the London audience across a variety of platforms. The creative and social media campaigns have both been developed to encourage Londoners to consider Celebrity Cruises as their next holiday with inspirational images and information that really capture their attention.”

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