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Silversea rolls out new simplified group sales programme

Silversea Cruises today introduced Silver Simplicity, its new simplified sales programme for groups. Silver Simplicity is available for new group bookings on all future 2014 and 2015 voyages, replacing the Group Amenity Point (GAP) programme.

Group travel is a highly lucrative market for travel agents looking to boost their income. By reaching out to local schools, companies, houses of worship, and other organisations to leverage a group interest or need, agents can effectively maximise their earning potential. And Silversea's eight ships, offering over 700 worldwide destinations, can provide the perfect itinerary for group travellers wishing to indulge their common passion for history, art, nature, wildlife, fine wine, gourmet cuisine, and more.

"Our aim with Silver Simplicity is to help travel agents increase their group business by simplifying our policies and making it as easy as possible to sell to groups," said Mike Bonner, Silversea's General Manager for UK and Ireland. "Instead of dealing with a complicated point system that varies from voyage to voyage, agents can now take advantage of a standard group programme offered on all voyages, or an enhanced programme available on select sailings."

The new Silver Simplicity group options are as follows:
Standard Group Programme
1 complimentary tour conductor berth per 9 guests
$200 On-board Spending Credit per suite for voyages of up to 9 days
$300 On-board Spending Credit per suite for voyages of 10 days or longer
Minimum of 5 full-fare suites to qualify  

Enhanced Group Programme (select voyages only)
1 complimentary tour conductor berth per 5 guests
$200 On-board Spending Credit per suite for voyages of up to 9 days
$300 On-board Spending Credit per suite for voyages of 10 days or longer
Bonus travel agent commission
Minimum of 3 full-fare suites to qualify  

Travel agents with existing 2014 or 2015 groups departing 1st July or later booked under the previous GAP programme have the option to convert to Silver Simplicity if they wish.

Groups that reserve back-to-back voyages will enjoy the applicable On-board Spending Credit for each voyage depending on the length of sailing. On-board Spending Credits are not available for groups booked on expedition cruises.

For a list of enhanced group voyage dates and complete details of the Silver Simplicity group programme, travel agents should visit the Communications section of My Silversea.

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