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Royal Caribbean International unveils offer to steal the show

Royal Caribbean International will not be attending the London Cruise Show this weekend but announced today that it will instead make a special offer available to all UK trade partners to encourage new to cruise bookings.  The move marks the first time that agents have ever been able to benefit from special offers available at cruise shows, which are usually redeemed via direct bookings made at the event.

Ben Bouldin, Sales Director from Royal Caribbean explains, “If a potential customer attends the cruise show they will generally get a good deal to book there and then direct with the cruise company.  We want to work with our trade partners to make sure our best offers are available to all of their customers this weekend.  Cruise holidaymakers no longer have to go to Olympia to get the best deal and we will be running a special offer of $400 on board credit for all potential guests to enjoy, not just restricted to those who attend the show.  Royal Caribbean has a fantastic proposition which we know appeals to new to cruise audiences which is why we felt it was counter intuitive to try and exclude anyone from this brilliant offer. We’re confident that our loyal trade partners will get onboard this campaign – no pun intended – with their usual enthusiasm”

The $400 onboard credit applies when you book a stateroom on selected sailings of seven nights or more departing between 1st April and 31 December 2014.  The offer excludes sailings on Quantum of the Seas and is applicable for bookings made between 20th and 24th March.

Agents will be able to highlight the breadth of experiences and facilities available on board Royal Caribbean ships such as the onboard boutiques, speciality dining, serene spa experiences and the range of excursions available to explore the destinations, when selling the benefits of the $400 on board credit.  

Examples of sailings included in the Cruise Week offer are:
  1.   A seven-night Eastern Caribbean fly-cruise costs onboard Royal Caribbean International’s Freedom of the Seas from £1,040 per person (based on two people sharing an inside stateroom)*

2.   A 13-night Iceland and Norway cruise onboard Royal Caribbean International’s Adventure of the Seas from £1,049 per person (based on two people sharing an inside stateroom).**  

*Price includes flights from LGW, transfers, pre-trip hotel stay and a seven-night cruise departing from Port Canaveral (Florida) and calling at Cococay (Bahamas), Charlotte Amalie (St. Thomas), and Philipsburg (St Maarten) before returning to Port Canaveral; meals and entertainment onboard and all relevant cruise taxes/fees. Based on a 16 November 2014 depature)

** Cruise price includes a 13-night cruise departing from Southampton (England) and calling at Reykjavik (Iceland) overnight, Akureyri (Iceland), Trondheim (Iceland), Alesund (Norway), Molde (Norway), Olden (Norway) and Stavanger (Norway) before returning to Southampton; meals and entertainment onboard and all relevant cruise taxes/fees.   Price is based on 30 May 2014 departure.

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