Luxury yacht cruise line aims to double its MICE businessCompagnie du Ponant, the luxury French yacht cruise operator, has announced an ambitious short-term business plan, aiming to double its MICE business, to account for at least 15% of its total sales.
As part of the new business plan, Compagnie du Ponant has already started investing heavily in the MICE sector. In summer 2013, it created a new dedicated MICE business team, which sits within the cruise line’s groups and charters department, with Elizabeth Breton Bernard having been recruited as commercial manager MICE for Europe and Clem Galindo as commercial manager MICE for the USA.
A dedicated brochure for meetings and conference organisers has also just been launched, alongside a MICE newsletter and a special MICE section on the Compagnie du Ponant website.
The luxury French-owned yacht cruise company offers the following exclusive ships for MICE clients:
• Le Ponant, a superb three-mast sailing yacht with 32 staterooms, combining elegance and nautical tradition
• Le Boréal, L’Austral and Le Soléal, sophisticated luxury yachts offering 132 staterooms and suites, with state of the art facilities. All have large lounges able to accommodate conferences, receptions and shows.
Ideal for MICE groups, the ships offer style, relaxation, intimacy, haute-cuisine and discreet, attentive service. Ultra-competitive compared to the equivalent hotel option, the Compagnie du Ponant is particularly well-suited to the MICE sector in terms of its size and the potential for personalisation and branding.
Although Compagnie du Ponant offers itineraries across the world, including the Poles, Latin America, Asia, the Indian Ocean and the Caribbean, the ships’ Mediterranean itineraries are particularly popular with MICE clients due to the ports’ accessibility and reduced air cost. In 2014, companies can choose from 10 round-trips from Nice, 10 from Naples, 11 from Venice and 10 from Athens. The itineraries are extremely flexible, with the opportunity to split most of the line’s seven day itineraries into bespoke itineraries of three to four days, available when booking 12 to 18 months in advance of travel.