The partnership, running from 17 December, will bring a glamorous new addition to London's Christmas party scene, and in keeping with its Brentwood home, will be targeted at high net worth City workers.
The two week installation which accommodates 1000, will see part of Tobacco Dock restyled to reflect the new, super luxe décor of Sugar Hut. The venue’s alfresco courtyards and progressive interior spaces will also be brought to life with stunning lighting, booths and a dance floor.
Menus will draw on bite sized miniature British classics and include pulled pork and festive turkey sliders, with Sugar Hut’s own mixologists creating stunning cocktails for guests on the night. Sugar Hut’s noted DJ’s will be on hand to set the pace of the party, with sets already booked.
Tim Stevens, MD of Best Parties Ever, said “We can’t wait to bring Sugar Hut in to The City; it’s a well-known, aspirational brand and we know our guests are going to love being part of the glamorous city set this Christmas. Tobacco Dock is an absolutely perfect backdrop; stunning architecture and like Sugar Hut’s Brentwood home, there’s outdoor space and lots of rooms to create different ambiences”.
Terry Pullen, owner of Sugar Hut Group said; “We have an amazingly loyal following and it makes sense to open the doors to the City this Christmas with a dedicated pop up. Tobacco Dock is the natural choice for a venue; great location and people and they really understand what we are about. Ultimately we want to make sure our guests, experience the service and atmosphere that Sugar Hut is renowned for: and that’s what we are going to do.”
Sugar Hut in The City is a partnership between Sugar Hut Events (SHE) and Best Parties Ever, the UK's largest Christmas party organiser.
Organisers can book an exclusive takeover of the 1000 capacity pop up or book VIP tables for up to 10 guests. Exclusive hire is priced on request while VIP is charged from £65+VAT per person and includes hosting and a large private booth.