'Simply the Guest Awards' to be announced live at The Savoy

In an industry first, LateRooms.com’s prestigious Simply the Guest Awards will this year be presented online live from The Savoy Hotel, London by comedian and TV star Alex Brooker, most famous for appearing on The Last Leg, The Jump and numerous panel comedy shows. Alex will announce the winners of the 23 categories live on Lateroomsawards.com/live on January 14 at 7.30pm.

The highly prized awards, conceived and staged for the last three years by the UK’s leading hotel booking site, LateRooms.com, recognise and reward the highest standards in the hotel industry.  

The awards are particularly special as they’re the only ones in the UK to be based solely on genuine guest reviews, with customers only able to leave a hotel review on the LateRooms.com site after they have stayed there.  

In addition to the 23 main categories, including Luxury Hotels, Spa Hotels, Beach Hotels, Activity Hotels, Pet Friendly Hotels, Historic Hotels and Bed & Breakfasts, a further 1200 hotels will be awarded with Top Rated status meaning that they’ve achieved a guest score of over 80% in 30 or more reviews in the last 12 months.  

Simply The Guest host Alex Brooker said: “The LateRooms.com Simply The Guest Awards were launched in 2012, 20 years after bored rock stars stopped throwing TV sets through hotel windows.  

“Fortunately, things have moved on a bit since then and even the most anarchic rock star would be gob-smacked by what's on offer in the best hotels these days. So these awards are making hotel choices easier by highlighting – and rewarding -hotels worldwide that achieve the best guest reviews.  

“It’s great to be able to recognise the hard work by all the staff in these top-notch establishments and we hope this official LateRooms.com shout out goes some way to rewarding everyone connected with the hotels who’ve won.”  

The full list of the 23 categories in this year’s Simply The Guest Awards are:
Luxury Hotels, Spa Hotels, Romantic Hotels, Boutique Hotels, Beach Hotels, Countryside Hotels, City Centre Hotels, Golf Hotels, Pet Friendly Hotels, Family Friendly Hotels, Airport Hotels, Business Hotels, Historic Hotels, Budget Hotels, Bed & Breakfasts, Customer Service, Apartments, Hostels, Small Hotels, Large Hotels, Most Improved, Top Europe Hotels, and Top Asia Hotels.

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