Rudding Park celebrates success at Hotel Marketing Association Awards

Rudding Park takes the top prize at the Hotel Marketing Association Awards
Rudding Park has taken the top prize at the Hotel Marketing Association Awards by winning the accolade of the Best Fully Integrated Marketing Campaign.

The campaign to launch Rudding Park Spa, which opened in May last year, was praised by the judges for its clever use of multiple channels. Sam Simons from Hoteltime, sponsor of the award and a member of the judging panel commented “The winner was a unanimous decision.  The use of consistent messaging, value proposition and branding made this a truly integrated campaign that stood out amongst others in a very strong category.  

Nicola Cook, Marketing Manager at Rudding Park said “I am thrilled to have picked up this award in recognition of all the hard work the marketing team put into this campaign.  Launching the UK’s first Roof Top Spa and Garden was an incredibly exciting project. #ilovemyjob springs to mind! Since opening it’s been wonderful to see guests enjoying The Spa and we look forward to introducing innovative and creative campaigns to keep Rudding Park at the forefront of the spa industry.”  

The Hotel Marketing Association is the leading professional body for hotel marketers and advocates for best marketing practice within the hospitality sector.  

Hotel Marketing Association Chairman Steve Lowy said: “The breadth of the entries demonstrated just how creative, innovative and engaging hospitality marketing is. The best campaigns were those that were SMART, well thought through, collaborative and engaged with their targeted audiences.”

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