The VenueVerdict Accreditations recognise QHotels’ exemplary service standards and comes less than 2 weeks after the group was crowned industry leader, winning the AA Hotel Group of The Year in the AA Hospitality Awards. The award honours outstanding standards of product and service across its portfolio of 21 unique and four-star hotels within the UK.
The group’s latest VenueVerdict success sees The Oxford Belfry, The Stratford, Crewe Hall, Ashford International Hotel and The Westerwood Hotel and Golf Resort retain the VenueVerdict Gold Standard Accreditation, for the third consecutive quarter this year, and The Cambridge Belfry has received the accreditation for the first time this year.
It also follows the group receiving top honours earlier in the year, VenueVerdict’s Gold Standard Group award and No.1 Large Group award, and most recently celebrating industry success with The Midland crowned Group Hotel of the Year at the Caterer and Hotelkeeper Awards 2014.
Only 30 venues in the UK received the Gold Standard Accreditation this quarter, based on how likely event hosts are to recommend a venue for a conference or event. Feedback was collected from 22,500 event hosts and customers across 370 venues, through research conducted by BDRC Continental, the UK’s largest independent market research agency. Not only is the hotel brand enjoying success with its award wins, but its reputation as a high quality conference and events provider has seen a 164% uplift YOY in conference web enquiries.
Michael Purtill, Managing Director at QHotels, said: “2014 has been a phenomenal year for us in terms of performance and award wins across the board. We have been honoured with the AA Hotel Group of The Year for our all-round high standards, nine Member’s Choice Health Club Awards last week for our leisure offering and numerous F&B accolades, including a fourth AA Rosette for The Midland’s restaurant, The French .
“This latest VenueVerdict performance shows that we are continuing to shine with our conference and events offering. We can already see the positive effect this is having on the level of enquiries our team are receiving across the group.
“The six Gold Standard Accreditations are testament to the unwavering dedication and hard work of the team at each of our hotels. Our employees consistently go the extra mile to deliver a professional, helpful, friendly and flexible service, tailored to each organiser’s needs. It also means a lot to see that event hosts are not only choosing us time and time again but are actively recommending us.”
Continually evolving its product, the group ensures that the feedback it receives is not only listened to but also put into action, resulting in the group achieving 14 points above national average in Net Promoter Score. James Bland, Client Services Director at BDRC Continental, said: “Achieving and maintaining a Net Promoter Score that is consistently above the national benchmark requires a very high level of performance across the board.
However, the attributes that separate the good from the great are generally the softer, more people-focused elements of service. Achieving high scores for understanding planners’ priorities, having friendly, helpful staff and adopting a flexible and responsive approach will have the greatest impact on brand advocacy, and these are all areas in which QHotels continue to perform strongly.”