GBTA announces 2014 winner of Luoma Award

The Global Business Travel Association (GBTA), the voice of the global business travel industry, announced Mark Cuschieri, Executive Director, Global Travel Lead – UBS,  as the recipient of the 2014 Luoma Award last week at GBTA Conference 2014 Berlin.

The GBTA Europe Luoma Award is named after Jutta Luoma, the Executive Director of the Finnish Business Travel Association who retired three years ago. It reflects the attributes of Luoma.

The Luoma Award recognizes individuals who work as volunteers to support the development of GBTA and its local market partners in Europe; work in the best interests of the GBTA Europe’s members and the business travel industry; are independent-minded and prepared to speak out; challenge issues within the sector, both publicly and privately; and provide direction for European travel and meetings management.

“Mark was chosen to receive this award in recognition for his contribution to both GBTA and its UK & Ireland partner association ITM,” said Torbjörn Erling, chair of the GBTA Europe Advisory Board. “He has played an active role in both associations while also championing them within his own internal travel community and the financial sector with which his company engages. Mark has been particularly engaged and forthright with regards to IATA’s NDC project and was a key contributor to helping GBTA respond to IATA’s Resolution 787 in 2013/2014.”

The award was presented at the GBTA Conference 2014 Berlin on 14 November at the Maritim Hotel in Berlin.

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